Of all the killer social media engagement tools out there, none beats the blog. As the song from Disney’s Cinderella claims, it’s “the thingmabob that does the job.” If you’re at all in doubt, check your dubiousness at the door. Businesses that write on their blog regularly receive 55% more website visitors and have 437% more indexed pages in Google than business that do not.
Done right, a blog is a great way to get your audiences to come to you. In Start Building Your Audience Today Bret Wagner talks about how non-profits can grow their network of supporters by blogging with messages their constituents want to hear. If you provide valuable content you’ll slowly and surely build a loyal fan base. And since Google loves blogs too, try to incorporate key words into your posts on which you think your audiences will search (Don’t stress over this part however; it’s far more important to create great content your audiences will want to share. Check out 4 Signs That You’re Blogging for the Wrong Reasons for some great perspective).