|Are you leading engagement with your tribes?|
Lots of interesting Q & A during last week’s webinar about blogging our way to increased constituent engagement. Particularly around the relative merits of blogging vs. engaging on Facebook and other social media. Our constituents’ agenda is often a quest for meaningful social interaction; a tribal connection. At the same time, folks are looking for specific benefits — what’s in it for them? Our own agenda is dealing with time/resource constraints. Folks are strapped for time, and want to know where to get the biggest bang for their buck.
- Facebook began as a personal platform; business use at this point is huge and it can be a good choice to help build your brand . The largest segment of users is age 21-24, followed closely by 18 – 20-year-olds and 35 – 44 year-olds. Facebook has more users than any other social media platform. Trying to connect to too many people, however, can dilute the genuineness of your connections. In a survey of Facebook users, 60% said they no longer knew 20% of their “Friends” and 50% said they speak with only 20% of them. So, is this really what we think of as a community? Clearly, there are a lot of folks here who are not caring about one another on any truly engaged level.
- LinkedIn attracts business professionals; it’s great for demonstrating your business credibility and authority. One of the best ways to do this is to participate in Group Discussions and include links to your blog. You can even create yo
ur own group; then lead and participate in discussions. And you can answer general questions, demonstrating your expertise and usefulness. The largest user demographic is aged 25 – 54. 16% are age 55+. I like LinkedIn for engagement among this demographic.
- Twitter is also huge, yet it’s best for short (no more than 140 characters), to-the-point updates. It’s quick and can help us reach activists and influencers beyond our known universe of supporters. It can be used to address customer service concerns, and is great for this purpose provided you monitor your tweets and respond promptly. The largest user demographic is aged 31 – 49 (42.3%), followed closely by ages 18 -29 (41.5%). So you’ve pretty much got the under 50 crowd covered.
- Google+ has grown in popularity over the past year. It enables you to add folks to your circle(s); then create conversations in which only your circle(s) participate. You can have more than one circle and communicate separately with each. It’s a bit too soon to tell how Google+ will shake out in terms of usage; it’s essentially been in active beta up until now. At the moment, it’s used overwhelmingly by men (almost 70%), which makes sense because it’s been mostly a broadcast medium (and, I know I’m grossly stereotyping here, but women like to chat). Users include a preponderance of engineers, software developers, web designers, marketing professionals and students. I was just invited to join by a 12-year-old. If this is your demographic, go for it. This would seem to be more bonding than something like Twitter, so it’s worth exploring if you have the bandwidth.
(2) Give honest and sincere appreciation.
(3) Arouse in the other person an eager want.
All the tips provided, in my humble opinion, are much easier to implement in a blog format than on Facebook. Why? Because blog commenters tend to reveal a lot of information about themselves. So it’s easier to respond personally, sincerely and with relevant content. And the infographic also gives the nod to the importance of persuasive content. Blogs enable this, because they’re more rich and conversational. We learn here that 70% of all internet users – regardless of what other platforms they use — read a blog. I’ll wager that’s a lot more than you thought!
|What do different types of engagement signify?|