|Are you relating to your customer to meet your goals?|
|Bet you can’t eat just one|
- Provide a taste of greatness. Offer a free list of “5 Ways to Save Your Mom’s Life” or “3 Cool Art Projects to Increase Your Child’s Readiness for School” or an eBook about “How to Prevent Cyber Bullying.” Demonstrate your value.
- Offer great customer service through social channels. Respond to comments. Address concerns. Solve problems. Not everyone is doing this, as per this infographic on social customer service, so get ahead of the curve. Make yourself indispensable.
- Blow your horn whenever you’ve delivered great results. If you don’t tell it you can’t sell it. Let folks know when a milestone is reached (and remember, this needs to be a milestone that’s relevant to your audience – like an environmental organization converting its fleet to energy efficient vehi
cles). Prove you walk your talk.
|Love thy customer/donor as thyself|
Once we’ve bonded with folks and made a ‘sale’ it’s time to focus on stewardship that builds ongoing loyalty and lifetime value. Social media is great for this purpose because it gives you a forum for connecting and reconnecting with your tribe(s) on a regular basis. The ultimate, ultimate is retention (aka ‘customer satisfaction’).
Other recent blog-related posts on Clairification: