I want to inform… share…teach… entertain… help… inspire… engage. These are focused on the reader. Learning to write a blog in a way that attracts visitors, makes it interesting to readers and encourages them to visit more than once takes some knowledge, planning and skills. It’s not difficult; it just must be approached thoughtfully – like anything else worth doing.
- Offer new information and insights (e.g., call attention to what’s happening in the world; then relate it to what you’re doing; alert to pending legislation; explain unfamiliar concepts; take your readers ‘behind-the-scenes’; suggest new perspectives and angles);
- Teach new skills (e.g., “How to ____”; “7 Ways To _____”; “Tips for ___”), and
- Provide inspiration that helps your audience overcome obstacles to getting more involved and invested (e.g., tell stories that engender empathy; write posts that demonstrate your effectiveness and show how you’ve leveraged resources; interview people and share what you learn; create polls or surveys that engage your readers).