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Monthly Archives: May 2012

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8 Answers to Why Nonprofits Need a Blog, and How to ‘Make it So’

Yesterday I had the opportunity to present a webinar about nonprofit blogging. It was a privilege to connect with 163 registrants on, and to take some time as a community to explore why nonprofits should blog, how we can (1) get started; (2) keep it up, and (3) use our blogs as a hub for…

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May 8, 20122 CommentsContent MarketingBy Claire Axelrad
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ONE Incredibly Dramatic Way to Create Winning Content

The audience will not tune in to watch information. You wouldn’t, I wouldn’t. No one would or will. The audience will only tune in and stay tuned in to watch drama. ~ David Mamet It’s the drama stupid. Mamet has won a Pulitzer and been nominated for an Oscar and a Tony, so he should…

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May 6, 20128 CommentsContent MarketingBy Claire Axelrad
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How to Blog your way to Increased Constituent Engagement and Fundraising

The #1 reason people don’t give is because they aren’t asked. The #1 reason people aren’t ready to be asked is because they don’t know enough about you, aren’t engaged enough with you, and just don’t keep you top of mind.  A blog can help you change all that. Learn why yesterday’s website is today’s…

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May 4, 2012Leave a commentContent MarketingBy Claire Axelrad
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S’WOT’s Up? The Future, That’s What: Your Crystal Ball for Business Success

In Becoming a Futurist Leader, Jill Schumann speaks directly to the reasons I SWOT analyses.  They’re all about loing at the present to divine the future.  And leaders need their crystal balls to identify trends, anticipate change, and be open to possibilities that will enable them to work effectively and have greater impact. …

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May 2, 20123 CommentsStrategy & ManagementBy Claire Axelrad

Farewell April Blog; Hello May Readers

Here’s what folks most enjoyed reading over the last month: •10 Things You Can Do on You Haven’t Considered: Don’t Miss the Boats PART 1  – It all starts with determining your goals; then optimizing your use of the site to assure you attain your objectives. •10 Things You Can Do on You…

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May 1, 2012Leave a commentClairity Click-itBy Claire Axelrad
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