What if we said “Give Where Most Moved” instead? Too many folks still worship at the altar of unrestricted giving. I recently came across an article on NPR’s site, Disaster Donations Surge, But What About Tomorrow?, in which Eileen Heisman, the CEO of National Philanthropic Trust, admonishes potential donors to be loyal in…Details
Your donors are special people who deserve to be savored. For good things once a year is not enough. Why do so many of us only eat turkey once a year? Or pumpkin pie? I’ve no idea! It’s not rational. These are special foods we value and take great ight in. It’s also not rational…Details
Of all our friends the best is time because it passes, and stays, when we need it to do so. Sometimes we probably need both depending on the scene of the crime or creation du jour. Tempis fugit, for which we’re grateful; yet there are nights we wish never to end. The present is hard.…Details
Are you focused on the gift or the giver? Thanking donors is the one thing most nonprofits do not spend enough time thinking about. Too often I find that staff spend 95% of their time crafting the fundraising appeal and getting embroiled in project management – design; layout; ing, postage, etc. Finally, the letter (or…Details
How to Take Charge of Your Fundraising Events so they’re Worth the Effort: Converting Attendees into Ongoing Donors
Before you hold your next fundraising event, ask yourself one simple question: WHY?
Take a minute, right now, to jot down all the things you’d like to happen by virtue of you having held your event.
Seriously, do it. Jot.
Okay, there are a few of you who don’t yet have pencils and paper in front of you. Yes, I can see you. Remember ‘Miss Nancy’ from Romper Room? [I know; I’m dating myself on this one].
Now, let me guess what you’re writing (and/or thinking).Details
What do we want most to sustain our nonprofits? Loyal donors, natch! How do we get them? Oh, that’s simple. We badger them for gifts. When they give, we warehouse them in our database. We then send a form letter (pretending it’s personal because we use their given name and indicate their gift was earmarked…Details
What’s really at the heart of the matter? Donor-centered fundraising is not about money. Huh? If that first sentence has you scratching your head, it’s time to take a moment. I know. You’re thinking this is just semantics. You’re thinking that, of course, fundraising is about money. You’re thinking we can pretend it’s about something…Details
This month I’m writing about how to be donor centered. Today I’m taking us in a perhaps unexpected direction – the path of social media. What does that have to do with being donor centered? Everything. There are two principle reasons why: 1. Social media is about relationships, not technology. Your constituents want a relationship.…Details
How often do you gift this gift to donors? I’ve personally declared November ‘Gratitude for Blessings’ month. For me, this means finding opportunities to demonstrate gratitude. And today I’m grateful for you, my readers. Whereas donors are the center of your nonprofit’s universe, you are the center of mine. When I can’t share my ideas, …Details
How do you show donors you’re thankful? November culminates [in the United States] with a feast of Thanksgiving for all with which we are blessed. Our greatest blessing in the public benefit sector is the donors who support our work and enable us to fulfill our vital missions. Last month I talked a lot about…Details