S.S.T.S. That’s the four things. You need a super sonic transport system that will enable all your brand messaging – across multiple channels – to emanate from your blog. Yes. We’ve talked about this before. Your blog is your content hub. It’s the essence of you and what you do. But it’s not something that has meaning separate from the rest of your marketing communications efforts. It won’t get you anywhere if you don’t put the wheels in motion. And since things are fast, fast, fast these days — let’s get you in motion super sonically!
You must promote your blog. (Tweet this). I’ve just engaged in a lengthy discussion with folks in the “Marketing Professionals” group on Linkedin about what’s more important: content, engagement or promotion. Content seems to be winning. But I just can’t agree. Not that I don’t’ think it’s super important. Who cares about promoting dreck? But all three must work together. They’re three legs of a three-legged stool; unstable if any one leg is missing. Without promotion your super-de-duper content just sits there. Dead. In. The. Water. That’s just sad.Details