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When to Think Inside the Box: Choosing the Best Nonprofit Content Marketing Platform

You’ve no doubt heard folks bandying about the latest buzzword: “content marketing.” There’s a reason it’s buzz-worthy. Without content, you’ve got nothing. You’re just a box with nothing inside. Kids like to play with boxes; most folks — when they grow up — are looking for something of value inside the box. At the same time…

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How to Take Charge of Your Fundraising Events so they Don't Take Charge of You: Is Your's Worth the Effort?

Before you hold your next fundraising event, ask yourself one simple question: WHY?

Take a minute, right now, to jot down all the things you’d like to happen by virtue of you having held your event.

I’ll wait.

Seriously, do it. Jot.

I’m waiting.

Okay, there are a few of you who don’t yet have pencils and paper in front of you. Yes, I can see you.  Remember ‘Miss Nancy’ from Romper Room? [I know; I’m dating myself on this one].

Now, let me guess what you’re writing (and/or thinking).

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4 CommentsAnnual Giving

Weekly Clairity Click-it: Productivity, Psychology of Virality, Major Gifts, Leadership and Organizational Growth, Getting Email Opened

Here’s my return-from-vacation Clairity Click-it – and I’ve got some stuff that’s a little outside the box of your basic fundraising and marketing advice. Why? It’s good to take a little trip away from the usual every now and then! So… here come some easy-to-“click-it” links to posts I’ve found thought provoking. With, of course, a few comments of my own.

Let’s begin:

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Weekly Clairity Click-it: Marketing, Viral Social Media, Nonprofit Management and Decisionmaking

Here’s this week’s Clairity Click-it, the most intriguing and thought-provoking of the more than 100 articles I seem to read every week – all in an easy-to-“click-it” format with links to posts from an eclectic array of online resources, often sourced from more than one discipline, as I believe we can learn a lot from our colleagues in other sectors.  Of course, I add in a few comments of my own.

Let’s begin:

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Declare Your Independence Day – Information Overload Be Gone!

It’s the new plague. And a highly contagious epidemic, from which no one is immune.

Are you showing any symptoms? I feel like:

  • I’m working all the time, but not getting that much accomplished.
  • I’m working on 10 projects at once, but none get finished.
  • My ‘to-do’ list never gets completed.
  • I’m in meetings all day and don’t have time to work.
  • I bring my laptop to meetings and pretend to take notes while surfing the web.
  • I’m answering email all day and don’t have time to work.
  • I answer email during conference calls and in meetings.
  • I have less and less time to plan, not to mention free time.
  • I have less and less time to learn, not to mention creative time.
  • I can never get to things quickly enough.
  • I sit down at my computer and end up doing something different than I planned.
  • I am eating lunch at my desk, mired in my virtual inbox.
  • I make calls while driving, and even send the occasional text, even though I know I shouldn’t.

Informationoverloaditis.

If you checked off three or more, you’ve got the disease. 8 or more and we need to rush you to an unplugged vacation. All of the above and you need a sabbatical!

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7 CommentsStrategy & Management