You’ve no doubt heard folks bandying about the latest buzzword: “content marketing.” There’s a reason it’s buzz-worthy. Without content, you’ve got nothing. You’re just a box with nothing inside. Kids like to play with boxes; most folks — when they grow up — are looking for something of value inside the box. At the same time…Details
How to Take Charge of Your Fundraising Events so they Don't Take Charge of You: Is Your's Worth the Effort?
Before you hold your next fundraising event, ask yourself one simple question: WHY?
Take a minute, right now, to jot down all the things you’d like to happen by virtue of you having held your event.
Seriously, do it. Jot.
Okay, there are a few of you who don’t yet have pencils and paper in front of you. Yes, I can see you. Remember ‘Miss Nancy’ from Romper Room? [I know; I’m dating myself on this one].
Now, let me guess what you’re writing (and/or thinking).Details
Weekly Clairity Click-it: Productivity, Psychology of Virality, Major Gifts, Leadership and Organizational Growth, Getting Email Opened
Here’s my return-from-vacation Clairity Click-it – and I’ve got some stuff that’s a little outside the box of your basic fundraising and marketing advice. Why? It’s good to take a little trip away from the usual every now and then! So… here come some easy-to-“click-it” links to posts I’ve found thought provoking. With, of course, a few comments of my own.
Here’s this week’s Clairity Click-it, the most intriguing and thought-provoking of the more than 100 articles I seem to read every week – all in an easy-to-“click-it” format with links to posts from an eclectic array of online resources, often sourced from more than one discipline, as I believe we can learn a lot from our colleagues in other sectors. Of course, I add in a few comments of my own.
It’s the new plague. And a highly contagious epidemic, from which no one is immune.
Are you showing any symptoms? I feel like:
- I’m working all the time, but not getting that much accomplished.
- I’m working on 10 projects at once, but none get finished.
- My ‘to-do’ list never gets completed.
- I’m in meetings all day and don’t have time to work.
- I bring my laptop to meetings and pretend to take notes while surfing the web.
- I’m answering email all day and don’t have time to work.
- I answer email during conference calls and in meetings.
- I have less and less time to plan, not to mention free time.
- I have less and less time to learn, not to mention creative time.
- I can never get to things quickly enough.
- I sit down at my computer and end up doing something different than I planned.
- I am eating lunch at my desk, mired in my virtual inbox.
- I make calls while driving, and even send the occasional text, even though I know I shouldn’t.
If you checked off three or more, you’ve got the disease. 8 or more and we need to rush you to an unplugged vacation. All of the above and you need a sabbatical!Details
Wouldn’t you know I’d leave the trenches just when things got Pinteresting? I missed out, but I’m here to tell you… YOU don’t have to!
If we know anything about human beings, we know these two things: (1) they love a story, and (2) a picture is worth 1,000 words. A new guide to visual storytelling practices reveals that when information is presented orally, people tested 72 hours later remember only about 10%. That jumps to 65% when pictures are added! Pinterest is a dream come true for nonprofits wanting to engage constituents with their mission.Details