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Major Gifts Tricks and Treats – October Halloween Nonprofit Blog Carnival

 

If either your askers or your givers leave the room looking like this, you’re doing something wrong!

FEAR not! The Halloween Nonprofit Blog Carnival is back, offering TRICKS AND TREATS galore — from nonprofit experts all around the web –to help you find, cultivate, solicit and steward your major donors.

When you trick and treat, you always like to go to the houses that give out the most CANDY, natch?  Well… let’s find the donors giving out the most GOODIES so your mission is assured of success.

You’ve got to be prepared! No just showing up without a COSTUME or a thoughtful plan of attack that takes you through the “good” neighborhoods. Sure, you’ll get some lollipops and chewing gum. But I know that’s not what you really want.

Go for what you need.  Go for what will make your time spent on this effort feel worth your while.  We’ve got a WITCHES’ COVEN full of experts telling you exactly what to do!

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It’s Not All about Major Gifts: 10 Ways to Succeed with Small Gift Fundraising

Small giftsNot long ago I went to research something online and ended up viewing the first entry Google gave me – which was on Wikipedia. To my delight, I ran into an awesome fundraising campaign (this is an occupational hazard with fundraisers – we actually like and admire things like pledge breaks when they’re done well)!

Here’s what I found superimposed at the top of the screen:

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Clairity Click-it: Powerful Ways to Increase Fundraising Revenue

Don't go batty! Click-it to find the resources you need to stay grounded.
Don’t go batty! “Click-it!” to find the resources you need to stay grounded.

This week’s Click-it is dedicated to helping you increase your fundraising revenue through a number of different strategies: monthly giving, sponsorships, targeted campaigns (e.g., #GivingTuesday), targeted communications, cause marketing, crowdfunding, cultivating mid-level donors, and more. These strategies will both help elevate awareness for your cause and increase your base of supporters.

And towards the end of the “Click-it,” as usual, you’ll find a bunch of completely free resources!

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Quick Guide to Get Your Nonprofit “Crowd On”

quick_guide_to_get_your_nonprofit_crowd_onI’ve been thinking a lot about crowdfunding lately.

Bzz… bzz… buzz… buzz… Do you hear it?

It’s the sound of the times. It’s the bees flying around crowdfunding campaigns like honey. Sweet, golden honey.

Are you getting yours?

With the mainstream shift into digital communication, and the advance of technology through online donation and peer-to-peer fundraising platforms, crowdfunding is something I believe you should seriously consider if you’re not already getting your “crowd” on.

Especially if you have…

  • A big campaign going on.
  • Or a specific project that lends itself well to the telling of a compelling story.
  • Or you need to raise a lot of funds in a relatively short time period.
  • Or there’s a strong tie to some big event – anniversary; holiday; news story.
  • Or your current constituents are more inclined towards being ambassadors than asking or giving.
  • Or you’re having a hard time breaking out of the “box” of folks you think might be interested in your cause, and are looking to build your audience in new ways.

So I’ve put together a few resources, and some of my own thoughts, to help you think things through.

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It’s Blog Action Day: Raise Your Voice Against Injustice!

Did you know today is Blog Action Day? I apologize for two posts in one day. I usually send my curated links on Friday (and I did, because I missed last week), but I just had to let you know about this special day when bloggers all over the world unite, raise our voices and shine a light on one single thing that’s not going right in our world. And we talk about how to make it right.

There are, alas, always wrongs that need righting.

And, gosh, there are so many things. They seem to multiply like rabbits. It can seem hopeless.

But it’s not. We’ve proven that we can pull rabbits out of hats and make magic happen. Life has always been unfair, yet civilization has prevailed.

And lives have been made better. In large part, because of the compassionate work done through  civil society — the social benefit sector and citizens working together to right the ship.

Allow me to share a little story learned in my many years working for Jewish social service organizations:

There’s an old Jewish parable that begins with the notion that at one time everything in the world was perfectly balanced. It was “tzedek” – which happens to not only mean “balanced” but is also the root of  the word “tzedekah” ( justice) and the term for the money that is collected weekly by every Jewish community to take care of its poor. The goal of tzedek/tzedekah, throughout our lives, is to do what we can to get back to that equilibrium. That time when there was no injustice. No unfairness. No fighting. No wars.

In fact, the Torah insists, “Justice, justice shall you pursue.

Here’s to those who speak out against injustice!

This year’s Blog Action Day theme is the mother of all issues:

The right, and the moral imperative, to RAISE YOUR VOICE to speak out about any of the many injustices we see all around us. To shine a light on wrongs that must be righted — without fear of retribution. To look evil in the eye, rather than look away. To bring hope in the darkness, so that there will be light.

 

The case of Malala Yousafzai, the 11-year-old blogger who was shot in the head for chronicling the fears of schoolgirls under the shadow of the Taliban, has become a well-known cause célèbre. She prevailed. But there are thousands like her who are silenced.

This is a fight that must be won battle by battle. And the war is still raging.

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Clairity Click-it: Nonprofit Communication, Tools, Branding, Design, Metrics + Free Resources

Catch this Special Nonprofit Communications (includes year-end fundraising messaging) Edition!
Catch this Special Nonprofit Communications Edition (includes year-end fundraising messaging)!

This week’s Click-it is dedicated to the best ways to communicate your message as well as best ways to measure your success.

All of this is super important as we approach the year-end fundraising season.

  • Make sure your message is clear, catchy and relevant.
  • Use tools that make your life easier and assure that you get the biggest bang from your efforts.
  • And measure what works/what doesn’t; you’ll never improve if you don’t know to what to attribute your success or failure. That’s just sad.

If you’re not the person who might benefit most from some of these articles, please pass them along to those who might find them useful. Be good to your team!

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#GivingTuesday or Gratitude Tuesday? Choose How You'll Roll

GivingTuesday2015Did you participate in #GivingTuesday last year? I’m hoping it was a great success from your perspective, but what about your donor’s perspective?

What did you do to assure your donors felt like the heroes they are for making your mission possible? What can you do?

What about thinking about what’s called #GivingTuesday a bit differently?

What if, instead of asking donors to give to you, you decided to use this occasion to give to them?

Embrace Gratitude on Tuesday December 1st!

What if you and your organization do the giving? Are you grateful to your donors for making your mission possible? Show them.

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Foolproof Fundraising Trick Mom Knows and You Need

Do it because I said so!
Do it because I said so!

I’m a huge fan of a too-little used tool when it comes to fundraising. It’s called behavioral neuroscience, and it’s pretty awesome stuff.

Moms use it all the time without evening thinking about it. Moms. Just. Know.

I’ll bet you even use it yourself. Unconsciously.

But what if you could use it intentionally to persuade prospective donors to say “yes” to investing in your cause? Or to give more often or with greater passion?

You can!

Today we’re going to talk about one foolproof way to get donors — and anyone — to do what you want them to do.

And it’s as simple as Mom saying “Because I said so!

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Clairity Click-it: Major Gifts Edition

Catch this Special Edition!
Catch this Special Edition!

It’s October! We’re entering prime fundraising season, and there’s no better time to sharpen your major gift skills. So this week’s edition is dedicated to exactly that. From prospect identification to cultivation to asking to follow-up. At the bottom you’ll find some new free resources, a chance to participate in a crowd-sourced major gifts blog and a last chance to actively prepare for your major gifts solicitations with some dynamic webinars and a practice clinic. Ready?

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