Fundraising Don’ts vs. Do’s: Mailed Fundraising Appeal Strategy
Here comes my occasional “Do’s vs. Don’ts” feature, where I share with you something arriving in my mailbox that seems a good ‘teaching opportunity.’
Today we’re going to review a year-end annual direct mail appeal strategy.
We’ll take a look at the various elements; then assess what works/doesn’t work.
I’ll ask you some questions.
- Would you open this letter?
- If yes, why?
- If no, why?
- What looks good about the mail package? The letter? The remit?
- What looks not so good about all these package elementsl?
- Would it inspire you to give?
- If yes, why?
- If no, why?
First, I’d like you to think about your answers and jot them down.
Second, I’ll tell you what I think.
Really take the time to notice what you like and don’t like.
I promise you’ll learn a lot more this way. We learn best by doing.
Seriously, I mean it.
Let’s begin at the beginning.
Carrier Envelope
Some identifying information has been removed for purposes of confidentiality. I’m not here to shame. Just to teach.
- Would you open this letter?
- If yes, why?
- If no, why?
I’ll wait…
Have your answers?
Okay!
Ready to learn what I think thus far, and also see what else we’re working with?
Let’s begin!