If you’re a small to medium-sized organization or movement, especially if you’re local, you’ve got an unfair advantage over your larger compatriots in the social benefit sector. Perhaps you’ve never loed at it this way. Perhaps you fret about not being able to compete with the behemoths. Perhaps you’ve been waiting to hire a major…
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Have you ever found yourself, whether by accident or design, face-to-face with a VIP – a Very Important Prospect – and been at a loss for the right words to convey what you do? It used to happen to me all the time. I’d run into someone at a cocktail party and find out they’re…
DetailsI firmly believe part of the role of a philanthropy facilitator is to foster both individual and community well-being. You must both: (1) focus inward, as you can’t help others unless you first help yourself, and (2) focus on the way you connect with others. What you say, What you do, and, most important, How…
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It’s been a rough decade thus far, beginning with a pandemic out there killing people. And then the hurricanes, fires, floods and earthquakes killing people. Not to mention the genocides, autocracies, global and domestic terrorists killing people. The list, unfortunately, goes inexorably on.
What can your nonprofit organization do to offer a remedy?
Kill ‘ em with kindness.
I’m talking about your supporters, of course.
In order for people to do good they have to feel good.
Seriously, philanthropy takes energy. It takes the ability to step out of one’s day-to-day grind and think about someone, or something, else. And it’s more difficult than usual for folks to find this generous space right now.
You can help.
I often say “If you want gifts you must give them.”
Maya Angelou says “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Let’s talk about what you can give – as nonprofit staff and board members — to create happier supporters.
Notice a lot of folks saying “This has been a bad year?” People can use a bit of cheer. They’re tired of doom and gloom.
Remember when “random acts of kindness” was a thing? People would buy a coffee for the person behind them in line. Or they’d pay the bridge toll for the next car. Their reward was simply imagining the unexpected delight their gift would give to someone that day. Ever have it happen to you? Ever try it?
Now’s your chance!
I’d like to suggest practicing some creative planned (seemingly random, but not really) acts of kindness.
Something to bring your donors and volunteers a bit of good cheer. It can be as simple as letting them know what they did to change someone’s life for the better. Or it can be a modest, human gesture showing them how grateful you are for their support. This is something you can have fun with. And the rewards will be huge, both for you and your donors.
Remember learning your multiplication tables? The concept is powerful for fundraising!
People love to S-T-R-E-T-C-H their dollars.
This is the basic psychology underlying “BOGO” (Buy One; Get One free) and “2 for the price of 1” sales. For a variety of reasons, we’re crazy about getting a good deal!
If I get more for my money, that’s smart.
It’s frugal to find ways to leverage our family’s spending.
I like to use my money in the most effective way I can.
It’s easy to apply these desires – to be smart, frugal and effective — to the creation of compelling fundraising offers.
All you have to do is go back to third grade!
2 X 1 = Twice as much!
Why not put that education to use in order to create your most compelling fundraising appeal? An offer your donors will have trouble refusing!
When you show your donors how you can leverage their donation to accomplish more than they even imagined, you greatly increase the likelihood they will respond to your call to action.
Let’s take a look at the best ways to accomplish this objective.
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