Today I’ve got an eclectic mix for you from both fundraising and marketing blogs. Everything is applicable to nonprofits, and lots of the advice is stuff you can use right away to increase your fundraising success. Then there’s stuff to help you plan for even greater success next year. Woohoo! Let’s begin with the stuff you need the most now… Oh, and did I mention there are presents at the end?
DetailsFirst a Clairity Click-it announcement: I’m deeply honored, humbled and proud that I made the Top 100, and Maximize Social Business (for whom I write a monthly column on social media for nonprofits) made the Top 50, of the Top Content Marketing Influencers on . If you’re not familiar with Maximize Social Business and its founder,…
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We’re fast approaching the giving season. What better time to think about ways we can give back to our donors? If you’re developing a gratitude culture, you’ll do this by being donor-centered with every communication to your supporters. You’ll do it by acting ethically and putting your donors needs first. And you’ll do it by honoring your donors and rewarding them for being the amazing people they are. Here are some articles to help you be the best you can be.
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One of my favorite things to do is to raid the halls of business blogs to see what they’re doing that should be applied to nonprofit businesses. Sadly, we still seem to be last to the party when it comes to really thinking outside the box, adopting tried-and-true best practices (I don’t mean the shiniest new object; I mean stuff that’s working super well, creating lots of brand awareness and raising lots of money). So this week I’ve got a bunch of simple and powerful business tips for you… plus some stuff to get you thinking. I hope a light bulb goes off for you!
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Here are a bunch of October goodies for you. Treats to get you thinking about the role of philanthropy in society… habits of the most effective fundraisers… what it takes to grow loyal supporters… how to assure your website visitors don’t run from you screaming in horror… and much more. And these treats won’t even give you cavities! Don’t miss the special offers at the bottom of the post.
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Donor Communication Special Edition
I cannot say this strongly enough. Do not segregate marketing and fundraising as separate silos.
When it comes to fundraising, communication with your donors should not be an “add-on.” Nor should it be relegated to the marketing department. As the guru of donor-centered fundraising, Penelope Burk, states:
It is a core fundraising function that produces long-term income security. Make meaningful communication with donors your development department’s top priority.
Here are some tips from experts across the web to show you how to do a more effective job with your donor communications.
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Here’s a timely October Click-it to help you get ready to communicate in a donor-friendly fashion with all your supporters this fall. It’s giving and gratitude season, so grab yourself some great advice and be thankful — for the wisdom of the experts and for your donors. May the force be with you.
And don’t miss some timely October announcements below.
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This week’s Click-it has some thought-provoking posts as well as some practical tips. Hope you enjoy them! Also, if you meant to sign up for my latest course — designed to help you with critical donor retention — this is your last chance. I know you have the best of intentions. Your donors are super important to you, and you mean to let them know more often. You really do. But somehow you don’t get around to it as much as you should. This course will help you make it a priority — so when this time rolls around next year you’ll be in better shape than you are today. Sound good? Okay!
Now… enjoy these articles, please.
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Changes in Philanthropy Click-It: On Nonprofit Fundraising, Physics and Utopia. Heidi Hancock of Mosaic muses on the nature of nonprofit growth, and why it’s probably not realistic to think you can raise an endowment that will set your nonprofit up for life. Giving Tuesday Click-It: Expert Advice on Taking Advantage of #GivingTuesday comes from the…
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Here’s this week’s Clairity Click-it, leading off with a provocative piece about the state of the charitable sector and roaming through a mix of interesting and useful nonprofit marketing and fundraising tips — all designed to help you be the best you can be. Enjoy!
Changes in Philanthropy
Click-It: Philanthropy Reconsidered: The Paradigm Shift is a fascinating, thought-provoking article
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