Risk vs. Reward: Rethink Nonprofit Marketing & Fundraising Best Practices
As you plan for the year ahead, it’s smart to think about risk vs. reward.
Sometimes you feel like a risk; sometimes you don’t.
If everything is going along swimmingly, and you want to take things to the next level, then taking a calculated risk may be just the thing.
If you’re not yet maximizing return using tried-and-true best practices, then going the risky route may make less sense.
If you’re wondering when to take risks with your nonprofit’s marketing and fundraising, here’s my answer: When you’re ready.
Begin by determining which current strategies are your most rewarding. Do you have good basics in place?
Details
The recent Equifax hack has millions of people worrying about the security of their personal data. While this was a particularly egregious and dramatic attack, it’s certainly not the only one. And nonprofits are not immune. Which is why I asked an expert for advice as to what nonprofits can do to protect themselves and their donors. Ged Mackey is Chief Technology and Security Officer of MobileCause. He told me about a problem I’d never heard of called “Card Testing.” Here’s what he had to say.
