The single most important lesson I ever learned.
Begin with the why.
If you don’t, you’re likely to work very hard and not achieve much of value.
Because you didn’t begin your endeavor by asking yourself:
“What’s the value in this work upon which I’m about to embark?”
“Why am I doing this?”
This may be the most powerful strategy in your entire toolbox.
So simple. So basic. So fundamental.
Yet it’s a step we tend to overlook.
The often-overlooked steps.
Humans are funny creatures.
Monkey see, monkey do.
Monkey be told what to do, monkey do.
We’re driven instinctually, by biology, to survive.
Don’t eat the berries no one else is eating. We take what appears to be the safest course.
It generally works in the short term. There must be a reason.
Sometimes, however, there is no reason.
There’s just habit.
Or the reason isn’t a good one.
Answering the why question requires two elements: knowing what and who something is for. Let’s begin with the what.Details