When Opportunity Knocks, Open the Door: Donor Acquisition 2017
No nonprofit can afford to be an island.
As tempting as it may be to stay in your comfort zone, wearing blinders that enable you to forge straight ahead without noticing what’s going on around you, this is a dangerous practice.
Because sometimes the landscape changes dramatically. And when it does, your nonprofit could get left behind. Unless you’re paying close attention.
This happens, for instance, when emergencies arise. Earthquakes. Hurricanes. Floods. Drought. There have been years I’ve had donors tell me “This year we’re giving all our extra resources to respond to… Hurricane Katrina… Haiti relief… the Fukushima disaster… anti-hate organizations… and so forth.”
In the face of such natural human impulses, what can you do?
When things outside your nonprofit’s doors portend impact for your ability to fulfill your mission, you need to be prepared.
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