Clairity Click-it: All About Gratitude

This week it’s all about gratitude. It’s that thanksgiving time of year when we give gratitude for our blessings and think about those who have not been as fortunately blessed. The greatest blessing for nonprofits is the donors who make it possible to fulfill our missions and strive towards our visions. Let’s channel an attitude of gratitude this month and give meaningful thanks to those upon whose generosity we rely. This week’s links will give you food for thought – plus actionable tips.

Details
Leave a commentClairity Click-it

THANKS(for)GIVING: 8 Mistakes Nonprofits Make When Thanking Donors


Are you focused on the gift or the giver?
Thanking donors is the one thing most nonprofits do not spend enough time thinking about. Too often I find that staff spend 95% of their time crafting the fundraising appeal and getting embroiled in project management – design; layout; printing, postage, etc.  Finally, the letter (or e-appeal) is ready to launch.  The mailing is dropped/the button is punched and… voila!  Gifts start to arrive!  But then what?!
Details
6 CommentsDonor Retention

Clairity Click-it: Invest in Fundraising, Fundraise, Thank and Steward

Are you muddling along because you don’t have the resources you need  to invigorate your fundraising? Are you working hard, but maybe not so smart?  Are you making the most of opportunities to steward donors so they’ll repeat their gifts?  And what about your donor thank you’s – are they good enough to get you a second gift?  Take a look at this week’s links if you could use help in any of these areas.

Details
Leave a commentClairity Click-it
Holiday-shopping-300x241.jpg

8 Ways to Find Your Nonprofit’s Perfect Holiday Email Subject Line

We’re entering prime gift giving season.  The tinsel is up, the craft fairs and sample sales are on, and the retail stores are gearing up for what they hope will be huge crowds. Whether this makes your blood run hot or cold, there’s no stopping it. The “hunt” for the perfect gift is on!

Guess what?  Your nonprofit has the perfect gift! All you have to do is sell it. Here’s how…

Details
Leave a commentOnline Fundraising

Clairity Click-it: Tweak Your System to Improve Year-End Fundraising

As year-end fundraising approaches, just doing it the way you’ve always done it – or imitating the way others do it – may not be enough to set you apart from the crowd.  So… our theme this week is to think outside the box – just a little. Teach yourself a few new tricks, and get outside — literally! —  to invigorate your fundraising.  So… let’s start with a post of almost the same name!

Details
Leave a commentClairity Click-it