This week it’s all about gratitude. It’s that thanksgiving time of year when we give gratitude for our blessings and think about those who have not been as fortunately blessed. The greatest blessing for nonprofits is the donors who make it possible to fulfill our missions and strive towards our visions. Let’s channel an attitude of gratitude this month and give meaningful thanks to those upon whose generosity we rely. This week’s links will give you food for thought – plus actionable tips.Details
|Are you focused on the gift or the giver?|
Because people are SO busy at this time of year, and SO bombarded with messages, you’ve got to focus… stand out… target the right audiences in the right places… and invest the resources to do it right. This week’s links will give you some fuel for your marketing and fundraising engine, for year-end and beyond!Details
Philanthropy, Not Fundraising
There are many other nonprofits out there doing what you do.
Or some reasonable facsimile of what you do. Many of them have similar missions. But… there’s something that’s different. Don’t try to serve up what you do without your secret sauce.Details
They’re the same thing.
Let me repeat, to make sure you heard this correctly: they’re the SAME thing.
No, this isn’t some trick. They really serve the same function. Which is why they shouldn’t exist in separate silos within your organization. Do you want to know why?Details
Are you muddling along because you don’t have the resources you need to invigorate your fundraising? Are you working hard, but maybe not so smart? Are you making the most of opportunities to steward donors so they’ll repeat their gifts? And what about your donor thank you’s – are they good enough to get you a second gift? Take a look at this week’s links if you could use help in any of these areas.Details
We’re entering prime gift giving season. The tinsel is up, the craft fairs and sample sales are on, and the retail stores are gearing up for what they hope will be huge crowds. Whether this makes your blood run hot or cold, there’s no stopping it. The “hunt” for the perfect gift is on!
Guess what? Your nonprofit has the perfect gift! All you have to do is sell it. Here’s how…Details
As year-end fundraising approaches, just doing it the way you’ve always done it – or imitating the way others do it – may not be enough to set you apart from the crowd. So… our theme this week is to think outside the box – just a little. Teach yourself a few new tricks, and get outside — literally! — to invigorate your fundraising. So… let’s start with a post of almost the same name!Details
Last week I wrote about what nonprofits can learn about why we stopped building pyramids. The digital revolution has crumbled that baby – today’s ‘donor pyramid’ is nothing but an empty frame. Our donors no longer fit inside of it. So… what’s a nonprofit to do?
My guest post yesterday on Maximize Social Business detailed precisely How Social Media Toppled the Donor Pyramid – and what that means for nonprofits. Nothing is neat, orderly and linear anymore. Supporters are here, there and everywhere – all at once!
Today, electronic communications – social, mobile, email, crowd funding, online donating — have permanently disrupted the traditional donor-engagement process.Details