man-leaping-199x300.jpg

Leap Day Nonprofit Dilemma: To Board or Not to Board

“My board is driving me nuts!”

Today is “leap day” — that little something extra we’re given every four years, just to slow things down a bit and make February last a bit longer.

Leap day has something in common with nonprofit boards of directors — that little something extra, volunteers put in charge of the business, that has an unfortunate tendency to slow things down and make decision-making take a lot, lot longer than it usually should.

Details
Leave a commentBoards & Leadership
PeertoPeerFundraising-1-1024x536.jpg

How to Increase Your Fundraiser Proceeds with Peer-to-Peer Fundraising

Do you want to increase your fundraising proceeds dramatically, without significantly increasing your resources?

In this post, you’ll learn how to effectively increase your fundraising proceeds through use of online Peer-to-Peer fundraising.

What is Peer-to-Peer Fundraising?

Peer-to-Peer fundraising (P2P fundraising) is the idea of leveraging your cause/organization’s supporters and empowering them to become your best fundraising advocates in order to expand your mission’s reach and grow your donor base and proceeds. It’s a multi-tiered approach, where donors are asked to raise money in addition to donating.

Details
9 CommentsOnline Fundraising

Clairity Click-it: Dive the Five Fundraising Fundamentals

This year I’ll be sharing a lot of resources related to the “Dive the Five” fundamental principles we’ll be discussing in our ongoing virtual fundraising curriculum. You remember them, don’t you?

  1. Major Gifts
  2. Donor Retention
  3. Social Media
  4. Content Marketing
  5. Culture of Philanthropy

I want you to use these “buckets” as an organizing framework for your development efforts this year, so I’m organizing my “Click-its” this way as well.

From time to time I’ll add in other subjects and offer you some food for thought that I just can’t help but share with you. And, as always, if you scroll to the bottom you’ll find some free resources and upcoming learning opportunities.

Details
Leave a commentClairity Click-it
Online-Marketing-signs-300x225.jpg

3 Content, Social and Online Marketing Media for Every Nonprofit

Today we continue with Clairification’s virtual on curriculum – 5 Things Nonprofits and Fundraisers Must Do to Succeed in 2016. Last week I introduced the concept of integrating donor-centered fundraising with on social content marketing. I’ve found that most fundraisers and executive directors think they know about the first part of this two-part equation…

Details
1 CommentContent Marketing
Successful_Storytelling-300x300.png

Successful Storytelling: 5 Foolproof Ways to Raise Money

Content is the heart of your successful fundraising strategy.

If you don’t sell it, you won’t connect with your audience.

And if you don’t connect with your audience, you haven’t got a snowball’s chance in you know where to persuade folks to give to you to further your mission.

This is where learning to become a master storyteller comes in.

I know you’ve heard this before. Storytelling is the meme du jour.

But that doesn’t mean you shouldn’t pay real attention.

We’re in a content marketing zeitgeist.

Details
2 CommentsAnnual Giving
Integrate-FundraisingContentMarketing-2-300x300.png

Integrate Fundraising and Content Marketing for Nonprofit Survival

Your year-long “Dive the Five” virtual course continues!
Integrate Fundraising and Content Marketing
I’ve selected five major themes – fundamental nonprofit fundraising strategies — to discuss with you this year in depth. Strategies that are so important to your success in 2016 – and beyond – that I want to be certain (1) you’ve got them on your priority list, (2) will begin to dedicate some serious resources towards them, and (3) will commit to practice them regularly, until they become almost second nature.

If you learn to “Dive the Five” you’ll be able to raise money for anyone, any place, any time. And I’ll be your Guide.

Some of these skills will seem familiar, but the way you employ them may need to be tweaked in order for you to survive and thrive in our digitally-revolutionized society. Other skills may be things you’ve thought about, or dabbled in, but haven’t really committed to with serious intent and dedicated resources.

Details
7 CommentsContent Marketing

Clairity Click-it: Events; Social Media; Generational Giving; Culture of Philanthropy + Free Resources

This week’s Click-it is another mélange of fundraising wisdom, ranging from events to social media and taking a look at which generations are good target markets for you. Plus some fun posts.

And, as always, if you scroll to the bottom you’ll find some free resources I’ve selected for you. There’s some really worthwhile stuff here — and I’ve got a lot of it this week.

See you next week where I’ll return to my “Dive the Five” virtual nonprofit curriculum. Want to know the top five priority areas for your focus in the coming year? Make sure you’re subscribed to Clairification so you don’t miss an article!

And now, on to this week’s articles…

Details
Leave a commentClairity Click-it