In a recent post I talked about the Good, the Bad, the Ugly and the Easy of silent auctions.
Today I want to talk about the big kahuna: The Items
If you’ve got the right items, the auction is a winner for all concerned: the bidders, the donors, the item solicitors and your organization. If you’ve got the wrong items, not so much.
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Got a silent auction coming up?
After our recent article (Charity Auctions: Providing a Better Donor Experience), I got a number of questions from folks who’d had negative experiences.
These weren’t just poor donor experiences. They were also real drags on staff.
And I feel your pain.
Sadly, I’ve been there.
I’ve worked these painful events. And I’ve been a bidder at them.
Silent auctions are a bit like the story of the little girl with the curl in the middle of her forehead:
When they are good they are very, very good; when they are bad they are horrid.
Silent auctions can be a great way to both increase event revenue and entertain your guests.
Don’t rule out the importance of the latter.
The very best events I’ve witnessed are those where
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Charity auctions are an oft-held fundraising event, but even the most seasoned nonprofits often don’t host them well.
Since auctions are multifaceted events that are relatively complicated to organize, many organizations focus too much on getting the logistics in order and not enough on how they can provide an amazing experience for their donors.
Instead of considering how they can leverage their auction to build deeper supporter relationships, they bolt straight to the fundraising finish line: increasing event proceeds. It’s no wonder that event retention is so low!
In this article you’ll receive great advice from Adam Weinger, President of Double the Donation, as to how you can make your auction a more positive experience for your donors, focusing specifically on how auction software can help.
DetailsIt’s that time of year. You know. The best movies of the year. Best bos of the year. Most embarrassing moments of the year. List time! Here’s my “Top Ten” list of the most-read Clairification articles in 2016. Some of them were written this past year. Some in previous years (oldies, but apparently goodies –…
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