This is a smart way to organically build a monthly donor program. 1. Make monthly giving the default on your donation landing page. 2. Create an ask string with smaller amounts — numbers that make sense, especially for non-major donors, when multiplied by 12 months. 3. Highlight an amount close to your median monthly gift.…
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I recently wrote about the new rules of fundraising being “human first, digital fast.” It’s a lot to wrap one’s brain around. Because, alas, having digital tools doesn’ make fundraising easier. It makes it challenging. And it requires strategic thought and planning. Please, don’t shoot the . It’s the world we’re living…
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Eight years ago, I wrote an article asking, “Why Aren’t You Doing More On Fundraising?” It felt urgent at the time. Loing back, it was downright gentle. Today, the question isn’t whether your nonprofit should be fundraising on. It’s whether you’re doing it well enough — and fast enough — to keep up with how…
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Soliciting donations from your supporters is hard work. It requires identifying prospects, building relationships, and ultimately asking them to contribute to your organization. Luckily, your donation page can do some of the heavy lifting for you! When optimized for the donor experience, your donation page can help potential new supporters form a positive first impression…
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Think about the last time you contributed to a friend or family member’s peer-to-peer campaign. Maybe you sponsored their walkathon. Or contributed to their birthday fund. Whatever the purpose, you donated because you’re their friend — not necessarily because you have a close connection to the organization they were raising funds for. As you can…
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Rather than building this year’s marketing plan off of last year’s template, how about taking a deep breath, sitting back, and planning to devote some dedicated time to thinking things through. You see, your plan should be based on the greatest marketing communications challenges facing you in the coming year. Not last year or five…
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Here comes my occasional “Do’s vs. Don’ts” feature, where I with you something arriving in my box that seems a good ‘teaching opportunity.’ Today we’re going to review a last-day-of-the-campaign on appeal strategy. It arrived as an e. There’s (1) a sender’s address, (2) subject , (3) preview pane, and (4) the e itself.…
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Actually, unless you’re an accomplished baker, this is easier than pie. Simply prepare to send 4 es the final week of the year. I know, it sounds daunting. But… it’s easy! In fact, you should be able to craft these 4 es in less time than it takes to bake a pie. And, they’re foolproof!…
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Here comes my occasional “Do’s vs. Don’ts” feature, where I with you something arriving in my box that seems a good ‘teaching opportunity.’ Today we’re going to review an on renewal appeal strategy. It arrived as an e. There’s (1) a subject , (2) a preview pane, (3) the e itself, and (4) what…
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The biggest fundraising time of the year for most nonprofits inexorably approaches.
It can be stressful.
Don’t succumb to the stress. You’ve got this!
Perhaps you can’t do everything you’d like to do this year, but you can do some things.
Here are 12 strategies for you to consider. Each will pack a big punch.
Some you can do on your own. Some will require support from technical and/or marketing staff.
Here’s the thing: Often it’s the little things that count. That pack a surprising wallop.
So don’t save all your energy for writing your appeal. Help your appeal along by putting some of the dozen suggestions that follow into effect. Even just one or two will make a difference.
Let’s get started…
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