Content is king. What this means is that information is power. A recent webinar by Social Media Today(you may need to register on the site to hear the audio), How Content Marketing is Changing Everything, highlights the challenge for marketers today. We must not only iver the right information, in the right place, at the…Details
Successful nonprofit development (both fundraising and marketing) is all about persuasion. One of my favorite bos is Daniel Pink’s To Sell is Human. His premise is that we’re all in “sales” on a daily basis. Whether it’s simply trying to get your kids up and out the door in the morning or persuading your boss…Details
MARCHing to a Different Drum: Who’s in Charge of the Brand Experience – Development, Marketing or… ?
The digital revolution has made it easier for each individual to beat – and march to – their own drum. This means we no longer lead the band (or, shall I say, brand). So if neither marketing nor development is wielding the baton, does it matter how they’re connected or separated? Yes! But the way…Details
Shall we join forces? Fundraising is not basketball, but it’s madness not to play as a team. I’ve spen with three nonprofits in the past several months that, rather than joining forces, have decoupled their marketing and development departments. I surmise they do this because marketing doesn’t understand development. Or development doesn’t understand marketing. Or…Details