Okay, so you’re small. That doesn’t mean you have to think and act small. When it comes to social media you have to go big. Because it’s what being social is all about. If you only do a little bit, well… you’re not really being social, are you? Even worse, what if you never respond…
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Make your blog blossom Blogging. This month I’ve talked a lot about it. So, before April showers turn into May flowers, let’s discuss once how we can water our own blogs – either as individuals or businesses – so that they blossom and grow. They’re a great tool, but only if used effectively. Don’t…
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I’m often asked by frazzled executive directors and well-meaning board members whether it’s reasonable or unreasonable to expect everyboard member to be involved in fundraising. My answer is yes. How can we have it both ways? We have to define our terms. A nonprofit board has a special fiduciary role and responsibility to assure fulfillment…
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Oh, no… don’t get lost! Before we hit “publish” – whether it be a blog post, e-newsletter, on appeal or even a tweet or post – we should have made a list and checked it twice. In other words, we want to make sure we’ve included everything we intended to include. And we want…
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Brian Solis, the esteemed author of The End of Business as Usual , speaks eloquently about two modern phenomena: ► disruptive technology, and ►digital Darwinism. Dacher Keltner, renowned psychologist at the Greater Good Science Center at the University of California in Berkeley, talks of another current of Darwinian thought: ►survival of the most empathic. Taken…
DetailsYou did say “All I can eat?!” Your challenge (a.k.a. homework) for sometime this month is to eat without guilt: Be a social consumer. Go to the information buffet in the industry you frequent (whether for profit or nonprofit; think about where your competition lies) and eat up. Stuff your little cheeks full. All you…
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One thing Moms know is that children usually know when adults are only half-listening. Just as kids can feel frustrated, unheard, and at times even und when this happens, so can our constituents feel ignored and unsatisfied when we merely broadcast information without asking for or responding to feedback.. Listening to constituents with our full…
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Social media is a killer engagement tool. And it’s not a fad. If you want to build new and long-term relationships with your constituents – and who doesn’t? –you can’t afford to ignore the biggest tool out there since sliced bread. But… you CAN pick and choose. Recently I’ve discussed , Blogging , , …
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has been likened to the shop window of the 21st century when it comes to brand awareness. Just as consumers increasingly research their purchases on to obtain the best deals, so too do prospective donors increasingly research nonprofits on. So how we manage our social networking presence is of prime importance if we want…
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