This is a smart way to organically build a monthly donor program. 1. Make monthly giving the default on your donation landing page. 2. Create an ask string with smaller amounts — numbers that make sense, especially for non-major donors, when multiplied by 12 months. 3. Highlight an amount close to your median monthly gift.…
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What makes us think a perfect stranger, who’s never given to our organization before, will choose to do so? It’s highly counter intuitive.
I recently wrote about the new rules of fundraising being “human first, digital fast.” It’s a lot to wrap one’s brain around. Because, alas, having digital tools doesn’ make fundraising easier. It makes it challenging. And it requires strategic thought and planning. Please, don’t shoot the . It’s the world we’re living…
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Eight years ago, I wrote an article asking, “Why Aren’t You Doing More On Fundraising?” It felt urgent at the time. Loing back, it was downright gentle. Today, the question isn’t whether your nonprofit should be fundraising on. It’s whether you’re doing it well enough — and fast enough — to keep up with how…
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Reframing how you’ve done fundraising in the past is not optional.
It’s time for a change.
You must do it, because fundraising and nonprofit marketing have changed a LOT over the past ten years. Actually, over the past two years. There is absolutely no denying this at this point. You need to adapt. Or suffer the consequences.
If you’re still doing the same exact things you did ten, five, or even two years ago, it’s time to rethink. If you have leaders who doubt there’s a need for change, simply explain the reasons as I’ve outlined below:
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If attracting predictable contribution income from individuals is a goal for you (and it definitely should be unless you’re only seeking to raise money one time), you need to assure your organization is set up to attract and sustain monthly givers. Why? One-time campaigns can only take you so far. Without the knowledge you have…
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