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Stop the Nonprofit Fundraising Treadmill: 3 Reasons I Want to Get Off

The treadmill is out of order. TIme to get off.Philanthropy; Not Fundraising

I’ve often wondered why we’re the only sector that defines ourselves by what we’re NOT. Nonprofit.  Why not what we ARE? Social benefit.  Rather than focusing so much on how to scrimp and save and be as cost-efficient as possible, shouldn’t we be focusing on how to spend and grow and be as big and effective as possible?

Nonprofits are stuck in a vicious cycle that jeopardizes their ability to raise the resources they need to succeed. Three “town criers” have recently shed light on the growing problem. Though they come at the problem from different perspectives, it is arguable that they’re headed in the same direction.  Let’s take a look at the underlying reasons for the sector’s inability to build sustainable capacity.

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Where you’re Going Wrong with Donor Retention – Purely Practical SMIT for February

Here comes this month’s *SMIT (Single Most Important Thing I have to tell you): the odds are good that you’re searching for love in all the wrong places.

Do a little spring cleaning and get rid of your apathetic donors.  I don’t mean you should toss them out the window. I mean you should do something to overcome their apathy. It’s not their fault.  Chances are it’s yours. I know that may sound harsh.  But, gosh darn it, we betray our donors all the time. Instead, we should go to them and give them some love. It’s really not that hard to retain your donors; you simply must have a strategy.

Most of us don’t even see the mess we’re making.  Just like that pile of papers that’s sitting over in the corner waiting to be tended to, our eyes glaze over. We’re apt to virtually ignore the broad base of donors in the middle, as well as our donors who lapse.  We send them one or two perfunctory renewal appeals; then we’re done.  I’m not sure why.  Perhaps it’s because announcing a big upgrade and securing a new donor just seems a lot sexier than renewing folks.  But sustainable fundraising is not about sexy.

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