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October Halloween Nonprofit Blog Carnival – Major Gifts Tricks and Treats

 

Fear not! The Halloween Nonprofit Blog Carnival is back, offering tricks and treats galore from nonprofit experts all around the web – a full Baker’s Dozen (or shall I say a Witches Coven)! — to help you find, cultivate, solicit and steward your major donors. When you trick and treat, you always like to go to the houses that give out the most candy, natch?  Well… let’s find the donors giving out the most goodies so your mission is assured of success. But you’ve got to be prepared! No just showing up without a costume, a plan of attack or a strategy for success. You’ll get some lollipops and stuff, sure. But I know that’s not what you really want. Go for what you need.  Go for what will make your time spent on this effort feel worth your while.  And we’ve got 13 experts telling you exactly what to do.

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October Nonprofit Blog Carnival Call for Submissions: Tricks or Treats – How Do You Get and Sustain Major Gifts?

I’m majorly S C R E A M I N G with delight to be hosting this month’s Nonprofit Blog Carnival!

So majorly, in fact, that the subject this month is TRICKS or TREATS – How Do You Get and Sustain Major Gifts?

Tell us your tricks – the ones that work! Do you HAUNT prospects through a series of managed ‘moves’?  Do you fly in on a BROOMSTICK and just drop in spontaneously? How do you put them under your SPELL?

Tell us some treats – ways you wow your donors! Smile like a JACK-O-LANTERN every time you think of them; then figure out a way to let them know? Give them lots of virtual CANDY (seriously, do you use social media for any part of your major gifts strategy)?

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Your Major Donor-Investor: What’s in a Name?

I recently wrote a post about how to take charge of your nonprofit’s ‘major donor-investor plan.’  One of my readers asked “How did you come up with that term?”

Hmmn… I don’t think I came up with anything. I’ve simply considered my major donors as investors since as long as I can remember. But, honestly, I think the term may have been coined by fundraising guru Kay Sprinkel Grace, who has been a mentor and huge influence in my development practice. So, thank you Kay.

What’s in a name? Let’s take a moment to consider the power of language.

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10 Steps to Take Charge of Your Nonprofit’s Major Donor-Investor Plan

Major individual gifts are the single largest source of philanthropy, by far. The most recent data from Giving USA[Free Summary Download] shows 72% of gifts come from individuals’ annual gifts and an additional 7% from bequests.

The process of individual donor development proceeds along a continuum – from awareness… to education… to involvement… to investment.  People must first be made aware of the organization’s existence and its mission.  Once this occurs, people who share values enacted by your organization can be identified, further educated and majorly involved.

When the relationship is sufficiently built – and only then — the prospect can be invited to significantly invest to assist in furtherance of your organization’s mission.

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October Nonprofit Blog Carnival Call for Submissions: Tricks or Treats – How Do You Get and Sustain Major Gifts?

I’m majorly S C R E A M I N G with delight to be hosting this month’s Nonprofit Blog Carnival!

So majorly, in fact, that the subject this month is TRICKS or TREATS – How Do You Get and Sustain Major Gifts?

Tell us your tricks – the ones that work! Do you HAUNT prospects through a series of managed ‘moves’?  Do you fly in on a BROOMSTICK and just drop in spontaneously? How do you put them under your SPELL?

Tell us some treats – ways you wow your donors! Smile like a JACK-O-LANTERN every time you think of them; then figure out a way to let them know? Give them lots of virtual CANDY (seriously, do you use social media for any part of your major gifts strategy)?

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Easy-to-Implement Legacy Giving Strategies for Small Nonprofits – Do’s and Don’ts

A society grows great... legacy quotationYou’re stretched thin. Competition for philanthropic dollars has intensified. You know that long-term survival depends on strengthening revenue streams. What are you doing about it?

If you’re like too many nonprofits, you’re missing what’s right in front of your eyes: legacy giving. The lion’s share of philanthropy in the U.S. comes from individuals. Nearly 70% of people make gifts to charity during their lifetimes; only 10% leave a bequest. Why? No one asks them! It turns out that the act of asking makes a huge difference. And don’t tell me you can’t ask because you’re too small or understaffed.

Just because you can’t afford (or aren’t quite ready yet) to mount a full-on legacy giving campaign is no excuse to avoid the basics.

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For Whom the Bell Tolls: Major Gifts Officers Will Lose Their Jobs in 2 Years

Unless… they reinvent themselves.

I know this sounds harsh. But check out Seth Godin’s Tried and false where he bluntly tells the truth about the tried and true: “In times of change… most of the tried is in fact, false. False because what used to work, doesn’t, at least not any longer.”

You may have been the best major gift officer on the planet five years ago.  But that was then. This is now. The buying/giving market has fundamentally changed. And, yes, the culprit is the digital revolution. That’s how revolutions work. It’s truly the end of business as usual.

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