Yesterday I guest posted on Windmill Networking: WARNING: 8 Clues Your Nonprofit’s Social Media Implementation and Measurement Strategy is Bogus. I encourage you to read the full post. It’s about how so many nonprofits really don’t have a clue why they’re doing social media at all. And, if they are doing it, they may have…
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Who am I? What am I doing here? Who am I and what am I doing here? Ever feel that way about social media? You’re not alone. For many of us in the nonprofit sector it’s still a frontier. It’s tempting for us non-pioneer types to just want to call the whole thing off. Waagh!…
DetailsThis month I’m writing about how to be donor centered. Today I’m taking us in a perhaps unexpected direction – the path of social media. What does that have to do with being donor centered? Everything. There are two principle reasons why: 1. Social media is about relationships, not technology. Your constituents want a relationship.…
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This is baseball heaven, Tweet courtesy of @bradmangin Story+Customer Experience+Voice = Community The Giants embraced social media during a time of magic for the team in 2010. The franchise hadn’t won a World Series in 54 years. Finally, it was all coming together in an exhilarating way. And social media was there to share the…
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It’s a long way from “I like you” to the altar. Where is the ? Ask yourself if you’re trying too often to rush to the altar without an engagement. If you’re wondering why those folks who… “liked” you on … gave after being strong-armed by their friends… bought a silent auction item while first-time…
DetailsAre you confused by all of the “must have” on marketing options? It’s a virtual on storm of choices out there, raining tweets and posts and pes and pins and stumbles. Weathering the storm requires forethought. But armed with the proper rain gear – and these 5 little-known facts — you can happily create a…
DetailsI confess I don’t know a lot about Buddhism. But I do know it emphasizes compassion. And, in my mind, compassion inevitably leads to social engagement. Engagement is exactly the point of my post earlier this week: Why Nonprofit Social Media is a Waste of Time. If we’re not engaging, then we may as well…
DetailsWhat we’ve been exposed to whets our appetite, but it’s not food You lack relevant content. You’re just broadcasting something/anything…. without a plan or editorial calendar… without researching your constituents’ needs or desires… waiting until the last minute… You’re focusing on the medium; not the message. Through whatever broadcast medium we choose to engage, the…
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has been likened to the shop window of the 21st century when it comes to brand awareness.(Although this analogy came pre-, which arguably is even like window shopping of yore). Just as consumers increasingly research their purchases on to obtain the best deals, so too do prospective donors increasingly research nonprofits on. So…
DetailsHas your organization adopted a networked mindset? If not, your future success and relevance may be in jeopardy. Because in our increasingly connected world, only a networked approach enabled by social technologies will allow us to fully occupy philanthropy. Your E.D./Board President wants that to happen, right? Well… A network mindset emanates from the top. To…
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