Get Your Nonprofit Email Opened – Take a Quack at it!

A quack at it?

Yes! Because I’m guessing you don’t have your ducks lined up to make this year’s email appeal worth all your effort.  What do I mean? I mean the lion’s share of folk receiving your email is simply going to hit ‘delete.’ And that’s just not going to pay your bills.

You need to get all your duckies in a row. And I know exactly which two are missing.

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What’s the ‘Oh Goody!’ Rule of Email Appeals, and Why Do You Need It?

Cat exulting. Hooray!
Oh Goody! I got email from Top Cat.

Chances are good that when you open your email box a majority of the messages are of little interest to you. You don’t know who they’re from, they look like junk, or they’re coming from someone who doesn’t interest you enough to compel you to open their message.  If you have time, maybe you will.  If you don’t, maybe you’ll hit “delete.”

You don’t want your e-appeal to wind up in the trash heap. To avoid this, you need to use the ‘Oh Goody’ Rule.

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Why You May Not Have Time for an Email Campaign

Jumping on the bed
Are you giving yourself time to sleep on it and channel your superhero?

I was playing around on Mashable yesterday and happened on The Key to More Successful Email Campaigns: Time.  Since I recently offered you Top 10 Tips for Successful Nonprofit E-Appeals (and the big 11th is coming on Monday – you’ve still got time to guess what it is and win a free e-appeal review!), I thought I’d share this with you as a nice complement.

It’s something that should be a no-brainer; but, as Pooh describes it, sometimes we all can be “a Bear of No Brain at All.” How can we be the Best Bear in all the World?

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Top 10 Tips for Successful Nonprofit E-Appeals

Planning any special e-mail campaigns before the end of the fiscal year? This summer?  If not, think about it. An e-campaign costs pennies on the dollar compared with print marketing. And the right message at the right time to the right market can empower your supporters to help you change the world.

Your success will be measured not by how many you send, but by how many get opened; then how many answer your call to action. Here are 10 basic tips to assure your email engages your audience. Oh, and I left an 11th tip out on purpose.  It’s something that’s super important. If you think you know what it is, contact me with your guess. I’ll pick randomly from among the correct answers – the winner gets a 50-minute top-level review of their next e-appeal (a $200 value), at no cost.

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