Awesome/Less Awesome Sandwich Board

Key Strategies to Give Meaningful Nonprofit Work Feedback

Awesome/Less Awesome Sandwich BoardConfession: This is something I struggled with in my 30 years as a manager.

I wanted to reward folks, but I tended to focus on things like money rather than gratitude, praise and recognition. And positive reinforcement didn’t come to me as naturally as pointing out weaknesses. I had both a boss (and a mother) who role modelled this for me.

This same critical boss also told me, whenever I wanted to give someone a raise, money didn’t motivate people.  All sorts of other things mattered more, including work environment.

At the time, I didn’t really believe this. I was constantly advocating for well-deserved raises because I thought it was the best gift I had to offer. And, by golly, it seemed like the right and fair thing to do! She told me resources were limited, and the satisfaction from a raise is fleeting, compared with things like greater authority, autonomy, praise and recognition.

You know what? She was right. Not about leaning into criticism, but about what is most meaningful to employees in a workplace.

What Matters Most?

I found, as much as the people who worked for me enjoyed a good raise, they complained a lot more about lack of advancement opportunity, responsibility without authority, a top-down infrastructure, lack of job fit, unrealistically high expectations, shortage of support and an overall stressful work environment.

If money is really bad, of course, it will get in the way.  However, it’s worth noting money is only fourth among the top five reasons people cite for leaving a job. In fact, the preponderance of research into the value of money as a motivator notes it is a motivator only up to a certain point; once folks reach that level, more money has a negligible impact on their satisfaction.

[Background: I was fortunate during my career not to work at places where folks were expected to buy into the “starvation cycle” mentality and live below minimum wage. Where I worked, people generally were fairly and well-compensated. Sure, they’d likely tell you they wanted more money.  But this was not the reason they left.]

“In a nutshell: money does not buy engagement.”

Tomas Chamorro-Premuzic, author, Why Do So Many Incompetent Men Become Leaders? (and How to Fix It)

Employee engagement is a product of overall work environment (culture) and specific management support (feedback, praise and recognition).

Begin with an Engaging Work Environment

A huge part of what employees will describe as “work environment” has to do with meaningful engagement, or lack thereof. And there are two ways to promote this engagement:

  1. Develop a broad, organizational culture of philanthropy [See here, here, here and here.]
  2. Develop a feedback system incorporating authentic praise, recognition and focus on strengths, not weaknesses.

I talk a lot about the former. Today I’d like to hone in on the latter.

(1) Because… for engagement to stick, the two types must go hand-in-hand.

In fact, research reveals

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Are You Rocking Donor Retention 101?

You love me. I love you. Let's hang out and rock!

You love me. I love you. Let’s hang out and rock!

 

Really, donors definitely want to rock and roll with you. It brings them joy and meaning!

Yet, I’m going to go out on a limb and say it’s doubtful you’re rocking along with your donors unless you’re making robust use of your donor database for this purpose.

In other words, you must make donor engagement and retention a TOP priority.

Retention lives or dies in how effectively, or not, you use your database to support your relationship-building, loyalty-driving efforts.

If you think of your database as a largely undifferentiated mailing list, you’re not going to realize your potential to:

  • Boost renewal rates
  • Increase average gift size
  • Upgrade donors
  • Secure major and legacy gifts
  • Recapture lapsed donors
  • … and more!

Really, I just can’t bear to think of you not maximizing return on your investment.

And that won’t happen unless you focus on donor lifetime value.

And lifetime value will be very, very small — unless you retain and upgrade donors over time.

There are 5 Keys to Donor Retention

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Photo of a cobweb

What Does Early Spring Mean for Nonprofit Communications Strategies?

Photo of a cobwebThis week the groundhog told us it’s going to be an early spring!

Spring is always a good time for re-awakening, rebirth and just plain dusting away the cobwebs.  And what a dreary, grave, cobwebby period it’s been.

We’ve got a lot to clean up, reorganize and rethink. So much, in fact, it’s downright overwhelming. So, as I sat down to write today’s article, I thought about what you actually have within your power to do. Right now. And all throughout the coming months.

I know it’s been pretty hard to focus with everything going on in the world.

So I took a deep breath, closed my eyes, and tried to pull together the various challenges I’ve seen nonprofit leaders, fundraisers, and marketers grapple with in the past year. Actually, the past years. Through elections, pandemic, climate catastrophes, shootings, war, unprecedented demonstrations of cruelty and inhumanity, and more. It’s a LOT.

But, the show — your good work — must go on. 

In  other words, your mission must move forward. People rely on you to do the critical work of the social benefit sector.

I thought: what can people do now to set themselves up for success as we move forward into high fundraising season at the end of this coming year? It may seem early to think about this, but it’s never too soon to put your best foot forward.

I’ve ended up with four tips I hope you’ll find relevant and timely.

  1. Big Picture
  2. Your Role as Helper
  3. Practical Guidance
  4. Strategic Advice

4 Timely Nonprofit Fundraising and Communications Strategies

1. BIG PICTURE: Message Confidently During Uncertain Times

Whether it’s a marketing or fundraising communication, keep these four messaging basics in mind.

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Man pointing to ear and hearing aid

10 Tools to Give You and Your Nonprofit Donor Space to Co-Create — and Change the World

Man pointing to ear and hearing aidA couple of years ago I wrote about 4 Strategies to Listen so Others Will Talk, noting the secret to building authentic relationships is to use your two ears and one mouth in that proportion.

It’s a good start, but there’s more.

You can’t just listen passively.

Active listening, supported by powerful, succinct, to-the-point generative questions – that’s what will draw you and your donor (or anyone with whom you’re in relationship) closer together.

But not all active listening is created equal. And you may think you’re actively listening, when really you’ve listened for a hot minute; then gone down your own rabbit hole of reality.

In that rabbit hole, you become the narrator. It thus becomes your story, not the donor’s.

Uh, oh.

Today we’ll explore how to draw your donor out so you truly hear their voice and sense their emotions, not your own.

10 Tools to Connect and Co-Create with Donors

1. Economy of language.

This is something I value, as an outsider looking in.

I’m not good at it.

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Texting from mobile phones

10 Reasons Your Nonprofit Needs to Be Texting

Texting from mobile phonesFrom time to time, I host guest posts from professionals with niche expertise. There are just some things others know a lot more about than do I, especially when it comes to technology. Today’s article is one of those, from someone who really understands the ins and outs of text messaging and fundraising. Here’s what he has to say.

Nonprofits today face many challenges.

You do too! You’re busy and overworked, and the prospect of adding a new channel to your plate is daunting. But what if texting is a strategy that can help your nonprofit overcome some of the problems causing you stress?

  • Are people not paying attention to your messaging? People read texts.
  • Are your email numbers declining? Text messaging stats are rising.
  • Do you need to make things simpler? Texting is as basic as it gets. 

You can future-proof your nonprofit by embracing text messaging. Everything is going mobile, and putting a strong texting strategy in place puts you at the center of the action.

Here are 10 reasons why your nonprofit should use text messaging:

1. It’s Where People Are

Watches, phones, tablets, and more—so many people have them, and not only do they have them, they take them everywhere. These little devices have invaded our lives.

  • 97% of American professionals are within 3 feet of their mobile devices 24 hours a day.
  • 89% check their phones within the first 10 minutes of waking up.
  • 75% take their devices to the bathroom, sometimes even falling asleep with them.
  • 69% have texted someone in the same room as them.
  • People look at their phone 144 times a day.
  • 35% said if they could only have one, they’d rather keep their cell phone than their car!

People are on devices, so reach them on a device. After all, a classic marketing mantra is “if you want to reach people, go where they are.” And texting is the best way to do that:

Just look at the open rates: 90-95% for texting vs. 30-35% for email.

To do: Generally, more than half of web traffic is from mobile devices. In a mobile world, you need a mobile-first strategy. To persuade yourself and your leadership you should really prioritize this, take a look at your website’s analytics and compare mobile to desktop traffic. It’s time to reach people where they’re at.

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Felt heart hanging from a pole

Top Secret Strategy to Communicate with Nonprofit Donors

Heart carved into treeDid you ever wonder if there is a foolproof way to communicate with donors?

Actually, there is!

And it’s not about process.

It’s about another ‘P’ word.

Can you guess?

I’ll give you a hint.

It relates to the secret business your nonprofit is in.

You may think you’re in (arts, healthcare, human services, environment, social justice, animal rescue, education or whatever) but, fundamentally, your core business is something else.  Something deeper.

Something that emanated from whoever founded your nonprofit.

Without this special something, your nonprofit wouldn’t exist.

Have you figured it out?

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Food bank donations truck unloads

5 Ways Effective Annual Reporting Drives Donations

Food bank donations truck unloadsFor many nonprofits, the yearly annual report is often just another task on a very long to-do list. Most charities are juggling a lot—development, program maintenance, fundraising, and more—and the annual report can feel like yet another mandatory routine project. One that often gets handled at the last minute without much intentional care and effort.

Even though annual reports are an industry standard, most nonprofits don’t realize how fruitful an effective annual report can be. An annual report that prioritizes storytelling, transparency, interactivity, and more can actually bolster donation solicitation efforts and become a lucrative fundraising tool.

Before we jump into the nitty gritty of strategic annual reporting, let’s cover the basics.

What is an annual report?

Think of an annual report as a “year in review”—like a yearbook of sorts, but for donors, supporters, and partners to look at the highlights of any given year at your organization. Of course, a lot can happen in a year (nonprofits know that best), but with an annual report, you can summarize all the year’s milestones including your impact, accomplishments, new developments, and more.

Annual reports can be created and presented in a variety of ways—both digitally and in print. Depending on the needs, audience, or even constraints of the individual nonprofit, you might choose to create a printed booklet or pamphlet (which could then be mailed to supporters and donors or handed out at events). Or, in line with more frequent developments in the space, you could turn to digital software tools to create an annual report that intrigues readers with more vibrant visual elements like photos, videos, and clickable links.

What does an annual report include?

Every nonprofit’s annual report is different, depending on its mission, values, impact, audience, and more. However, most organizations include a few standard elements:

  • Stated mission and values
  • Accurate financial data
  • Examples of impact
  • Major accomplishments
  • Program and initiative assessments
  • Event highlights and recaps
  • Donor and board member lists
  • Contact information

Though every nonprofit is required to submit a Form 990, most organizations take their reporting a step further and create a yearly review that includes more audience-centric material (like the topics listed above).

Now that we’ve covered the basics, let’s dig into the best part of annual reporting—the ability to create the ultimate fundraising tool.

5 Ways Effective Annual Reporting Drives Donations

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