symbolic rainmaking god

How to Build a Major Donor Program from the Ground Up

If you’ve got donors, then you have the raw material for a major donor program – and it’s easier than you think.

Begin with your own database.

Most organizations have plenty of donor prospects, without having to go outside and look for prospects who aren’t connected to you.

You know who I mean. The people your board members tend to suggest to you. Folks who may be rich, and may even be philanthropic elsewhere, but don’t have any interest in what you do. And no one knows them or can make an introduction to them.

Don’t start with the most out-of-reach prospects. You can be a major donor prospect rainmaker without having to go outside or reach too far.

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Use the 'Seven is Heaven' priorities on your pathway to passionate philanthropy in 2017 - and beyond!

7 Powerful Nonprofit Opportunities: Your Path to Success in 2017 (Pt.1)

Last year if you followed me, I gave you 5 priorities for success in 2016. I called them “Dive the Five.”  This year, I’ve expanded my thinking a bit. ‘SEVEN IS HEAVEN.’ Create Compelling Annual Giving Offers Master Integrated On Social Fundraising Master Major & Legacy Giving Master Donor Retention Master Donor-Centered Content Marketing Embrace…

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Are you reading your major donors right?

Are You Reading Your Major Donors Right?

Last year I had the opportunity to present a major gifts master class where Jay Love, Founder and President of Bloomerang (and a board member and major donor himself) offered his thoughts on major gifts development from the donor’s perspective.

Since I’m constantly encouraging you to come at donor development from a donor-centered perspective, I want to share his viewpoint with you.

Not surprisingly, major donor development begins and ends with the same thing.

Can you guess what that might be?

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