Is your content pushing up daisies? It should be. That’s the way to grow and blossom. I call it the R.I.P. Content Marketing Strategy: (1) Relevance; (2) Ideas; (3) Plan. [Coincidentally, adhering to these principles should bring peace of mind so that you can rest easy in the knowledge you’re doing the right things (relevance;…
DetailsContent is king. What this means is that information is power. A recent webinar by Social Media Today(you may need to register on the site to hear the audio), How Content Marketing is Changing Everything, highlights the challenge for marketers today. We must not only iver the right information, in the right place, at the…
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The digital revolution has made it easier for each individual to beat – and march to – their own drum. This means we no longer lead the band (or, shall I say, brand). So if neither marketing nor development is wielding the baton, does it matter how they’re connected or separated? Yes! But the way…
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We’re leaving too much of our audience cold, despite the fact that we now have content plans. Brian Solis of the Altimeter Group bloggedon a new report released by his colleague, Rebecca Lieb, “Content: The New Marketing Equation Why Organizations Must Rebalance.” A principle take-away is that, while we’ve been conscious about creating what…
DetailsThank you to Jeff Bros’ wonderful post in Future Fundraising Now and Tom Ahern of The Domain Formula for donor newsletters for some great hints on how to raise money with nonprofit newsletters. Confession: this is all them; I’m just sharing. It’s a great roadmap. And *SMIT (Single Most Important Thing I have to tell…
DetailsWhat’s a Website for? To catch flies? If so, think of yourself as the spider. Who do you want in your web? And why? Bragging rights (we lo busy with lots of visitors)? Decoration (it los pretty this way)? Sustenance (our purchasers of services and donors)? Jeff Bros recently posted on the issue of messy…
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Branding used to connote something done with a hot iron to mark ownership of a steer. If there was a relationship quality to this it was only in the fact of being an owner of the thing possessed. It was certainly not about building a relationship, or any important social bonds, with your livestock. In…
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This morning I opened the newspaper and read about how the Occupy movement can take advice from marketing and branding gurus. They’ve been criticized for being all over the place, and not having a distinct message or rallying cry. Too often, businesses – nonprofit or otherwise – do the same thing. The inevitable result when…
DetailsSo powerful. So sobering. I just watched “The Girl Effect” video for the “n”th time; it never loses its potency. A simple story. Rapidly told. Presenting examples. Playing to our emotions. Offering a solution. Messaging doesn’t get compelling than this. In cased you’ve never seen it, The Girl Effect: The Clock is Ticking is…
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