Category Archives: Donor Retention

Creating a Donor Communications Plan to Woo Your Supporters: Part 1

You want to be the favorite child, don’t you?

Did you know that half of donors give 2/3rds of their annual giving to a single charity. That’s why you want to become the “favorite.” Wouldn’t it be terrific if your donors adopted you and thought of you as a member of their family?

Truly, that’s how important you want to become to your supporters. But it won’t happen just because you’re a “good cause.” There are oodles of great causes out there.  Oodles.  It will happen only when

Lift Up Your Nonprofit Donors with Their Olympic Moment

The Olympic torch. The lyrics remembered from a Whitney Houston song sung at the 1988 Olympics Opening Ceremonies.  Chills ran down my spine.  The hairs stood straight on my neck.  Cheesy, I know.  But it got to me.

We all yearn for that one moment where we step outside our daily, mundane lives and exceed our wildest expectations.  When we’re bigger than ourselves.

We can’t all be gold medal athletes, but we can all be gold medal philanthropists. And gold medal philanthropy facilitators.

The Olympics lifts us up.  At its best, philanthropy does this as well.  It inspires us.  It engages us fully.  It’s addictive when done right.

Your Secret to Mindblowing Fundraising – Improve Donor Retention Just 10%

Imagine what it would mean to your mission if you doubled the lifetime value of all of your current supporters.

I recently listened in on an interview between Gail Perry and Jay Love of Bloomerang. It’s a great listen, and the two of them fired me up to write another post on the importance of focusing your efforts on donor retention.

Do you know even know what percentage of donors you’re retaining? According to Jay, less than 5% of fundraising offices know this answer!  So, you’re not alone.  But you can do better.

Nonprofit Donor Retention is Not as Hard as You Think

What do you do to let your donors’ love blossom?

At least if shouldn’t be so hard.  After all, the commercial sector manages to retain 94% of their customers. Then why does the nonprofit sector only manage to retain 41%? Even worse, new nonprofit donor retention is only 19%, down from 27% in 2011. That’s abysmal. What’s going on?

Why are our for-profit brethren beating the pants off of us when it comes to retention?

A Time to Ask and a Time to Thank

To everything there is a season.

This is the season of Thanksgiving. Instead of asking your supporters for gifts this coming #GivingTuesday, how about simply sending them a great big grateful virtual hug?

Thanks(for)giving.

Where Have all The Donors Gone? Three Guesses

That’s the question that has fundraisers everywhere scratching their heads and crying in their beers.

Hmmn…

Donor retention has continued to plummet every year for the past seven years.  It’s really, truly an awful problem. For some unknown reason, all that hard work you put into acquiring new donors is, seemingly, being wasted. Why?

3 Secrets to Getting Your Donor Thank You Out in 48 Hours

In a recent webinar I presented about How Creative Thank Yous and an Attitude of Gratitude Can Supercharge Your Fundraising, it became apparent there’s one question many of you struggle with:

Gosh dang it! How on earth do you develop a system that assures thank you’s really get out in 48 hours?

HERE’S THE BIGGEST SECRET:

Are You Treating Your Donors Like Gumballs?

Want your donors to sustain you? Then you can’t consume them in five minutes.

Yet all too often nonprofits treat their donors exactly like a gumball dispensed from a machine. Chew it up. Spit it out. Done.

Oh, yeah… maybe you send a quick thanks to whoever gave you the change to buy the gum.  But that’s as far as your gratitude takes you. You’re over it. You never even think about that gumball again. You probably can’t even remember what color it was. You’re off hunting down your next snack.

Little snacks are nice.  But they won’t sustain you over time.

One-time donations are the same way.  And they’ll stay that way – one time – if you treat them the way you treat your gumballs.

What Sherpas Can Teach Fundraisers

Earlier this week I posted an article talking about how fundraising professionals need to become Engagement Journey Guides. One of my readers, Amy K., suggested that was a mouthful and offered up the term “Engagement Sherpa.”  That got me thinking, so I looked up the word. Sherpa means “a member of a people noted for providing assistance to mountaineers… [and who] have achieved world renown as expert guides.” Hmmn. I really like that!

Think of your donors as mountaineers.  They’re on an ascent. It’s not just towards the top of your donor pyramid.