Last year if you followed me, I gave you 5 priorities for success in 2016. I called them “Dive the Five.” This year, I’ve expanded my thinking a bit. ‘SEVEN IS HEAVEN.’ Create Compelling Annual Giving Offers Master Integrated On Social Fundraising Master Major & Legacy Giving Master Donor Retention Master Donor-Centered Content Marketing Embrace…
DetailsIt’s that time of year. You know. The best movies of the year. Best bos of the year. Most embarrassing moments of the year. List time! Here’s my “Top Ten” list of the most-read Clairification articles in 2016. Some of them were written this past year. Some in previous years (oldies, but apparently goodies –…
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Last year I had the opportunity to present a major gifts master class where Jay Love, Founder and President of Bloomerang (and a board member and major donor himself) offered his thoughts on major gifts development from the donor’s perspective.
Since I’m constantly encouraging you to come at donor development from a donor-centered perspective, I want to share his viewpoint with you.
Not surprisingly, major donor development begins and ends with the same thing.
Can you guess what that might be?
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