Can You Smoke What’s in Your Major Gift Pipeline
You want a smokin’ major gifts program, don’t you?
Of course you do. You want to light those babies on fire!
Better put, you want to ignite your donor’s passions, light the fire in their bellies, and help facilitate the type of philanthropy that will be a win/win/win – for you, your donors and the vision your organization seeks to attain.
You can’t do this without nurturing a pipeline that lights your donors’ sparks of interest, fans the flames and patiently waits until ignition happens.
Sure, you could just light little fires. Fires that self-extinguish pretty quickly. But these aren’t the fires that will sustain you and keep you warm over the long haul.
That’s why every nonprofit, no matter your size, cause or longevity, needs to build a major gifts pipeline.
Otherwise, you’ll have nothing to smoke!
Want to learn how to stop running on fumes?
What’s in a name?
When people give to you for the first time, often they know very little about you. Perhaps they found you through a link on social media. Or organic search. Or through a friend who emailed them a link to your appeal.
Wondering where fundraising is heading in our highly networked, overly saturated, noisy-as-all-get-out post-digital revolution world?
You love your current donors, right?
