woman giving a gift

How to Become a Donor Experience Transformist

If you don’t build donor loyalty over time, you’re really missing out on the long-term value of every donor you bring in. And, guess what else?

You’re working too hard.

Donors come in. Donors go out. Donors come in. Donors go out.

One-time gifts are here today, gone tomorrow.

It’s like being on a non-stop treadmill.  Just exhausting!

But there’s an easy way to catch your breath, and even begin to enjoy breathing again.

Instead of continuing on as a transactional fundraiser, become a donor experience transformist!

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4 CommentsDonor Retention

Offer Nonprofit Donors Gratitude Experiences, Not Tote Bags

I_don't_need_no_stinkin'_tote_bag_001I often say “if you want gifts, you must give them.”

I want to “clairify” that I mean this somewhat metaphorically.

I mean you shouldn’t focus only on getting, but also on giving.

Your relationship with your donors shouldn’t be all take, take, take.

That being said, most donors don’t want a lot of “stuff.”  They particularly don’t want expensive and/or useless stuff.  In other words, you don’t have to give them tangible gifts of tote bags, coffee mugs and socks.  Instead, consider giving them “gratitude experiences.”

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4 CommentsDonor Retention
Are you reading your major donors right?

Are You Reading Your Major Donors Right?

Last year I had the opportunity to present a major gifts master class where Jay Love, Founder and President of Bloomerang (and a board member and major donor himself) offered his thoughts on major gifts development from the donor’s perspective.

Since I’m constantly encouraging you to come at donor development from a donor-centered perspective, I want to share his viewpoint with you.

Not surprisingly, major donor development begins and ends with the same thing.

Can you guess what that might be?

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2 CommentsMajor & Legacy Gifts