If you’ve been a part of the Clairification community for any time at all, you’ll know my motto is: “If I know it, I want you to know it.” Life is just too short to keep the good stuff to oneself! Recently I sat in on Mapping Out Your Nonprofit Calendar for 2018 by Julia…Details
As year-end approaches, you want to consider leveraging your message across channels. You also want to tailor your message to meet the needs of different target constituencies.
One-size-fits-all messaging seldom works as well as segmented messaging. The former is all about you, your convenience and your needs. The latter is about your constituent’s needs.
Successful fundraising and marketing is customer- and donor-centered.
Is your year-end strategy setting you up for success? Are you truly putting your best foot forward?
If you’re not inside your constituents’ heads, you need to get in there! To be constituent-centered requires you to (1) talk to the right people, (2) with the right message, (3) at the right time and place. Recently, I enjoyed a post on precisely this subject. I share it with you here, and if you’re not yet hip to the Marketoonist, allow me to introduce you.Details
Is your nonprofit using Instagram yet? Pinterest?
I’m going to suggest you give it some serious consideration.
We live in the age of information overload. A wealth of information creates a scarcity of attention and thus a need to efficiently allocate attention.
Visual to the rescue!
Visual is a huge trend in marketing, using the power of digital to communicate your message and stay within the diminishing attention span of today’s online readers –8 seconds (one second less than the attention span of a goldfish).
If human minds are adapting to information overload this way (to multitask, prioritize, and consume quickly and efficiently), it makes sense for your nonprofit to adapt as well.
Otherwise, you’ll work really hard to put messages out there – that no one will read.
Want to stop working just hard and start working smart?Details
I’m a big believer in nonprofits borrowing from for-profit marketing research (they have more money to spend!). So I was excited to take a peek into the recently released 2017 Social Media Marketing Industry Report commissioned by Social Media Examiner.
If you think for-profit marketing insights don’t apply to you, think again. You compete in the same space for audience attention!
Stop being satisfied with lagging behind your for-profit brethren. Get a head start on your social sector competition by reading the full 49-page report.
Don’t have time now? I’ve got you covered with this quick look at what’s happening in the world around you.Details
Video marketing is taking over the world, and for good reason. Compelling videos are the best way to connect with your audience no matter where they are or what device they’re on.
For nonprofit organizations, video provides the opportunity to strengthen donor engagement and outreach across channels, especially through social networks where the medium continues to grow in popularity.
So how does video relate to peer-to-peer fundraising?
It’s all about getting people involved!
In order to get people passionate about raising money from their personal networks on behalf of your cause you have to show them why they should care.
Video is the perfect platform to help you do just that—in fact, 60% of people prefer watching a video to reading text. And it doesn’t have to be complicated.
Here are 5 simple video ideas your organization can use to encourage more participation and donations for your next peer-to-peer fundraising campaign.Details
Nonprofit marketing and fundraising have undergone a larger change in the past eight years than the previous 50. It began around the time of the Great Recession of 2008. This caused retrenching and a bit of dislocation, causing many businesses – nonprofit and otherwise – to get a bit stuck (See Warning: Have You Caught…Details
Last year if you followed me, I gave you 5 priorities for success in 2016. I called them “Dive the Five.” This year, I’ve expanded my thinking a bit. ‘SEVEN IS HEAVEN.’ Create Compelling Annual Giving Offers Master Integrated On Social Fundraising Master Major & Legacy Giving Master Donor Retention Master Donor-Centered Content Marketing Embrace…Details
Adopt an integrated inbound marketing and fundraising strategy.
If you don’t know what that means, you’re in trouble. Read on.
If you do know, are you really doing it?
It’s time to stop pussy footing around this.
(1) Nonprofit marketing and fundraising have changed more in the past five years than the preceding 50. I’m not kidding! The digital revolution ended business as usual.
(2) Fundraising and marketing must be seamlessly integrated. They cannot be separate silos any longer.