Here’s what folks most enjoyed reading over the last month (plus one special “extra” tidbit): • S’WOT’s Up? The Future, That’s What: Your Crystal Ball for Business Success — How to identify trends, anticipate change and be open to opportunities that will encourage success. This post generated an unprecedented amount of very productive discussion on…
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Here comes this month’s *SMIT (Single Most Important Thing I have to tell you). After a month of discussing content marketing, and using a blog as the hub of your marcom strategy, this month I’m channeling a wonderful post from Marketing Profs about Six Content Marketing Opportunities You’re Missing. Thank you Daniel Kuperman! Confession: this…
DetailsHard to ignore, isn’t it? I hate personally*. Never liked it. I abhor their privacy policies; the burden is placed on the user and one has to be vigilant about checking changes made to their settings on a regular basis. They know too much about us too. Plus there’s the fact that it’s so…
DetailsIn the beginning… I planned to blog about PHilanthropy, of course (my and handle is @charityclairity, after all), but also about PHasion, PHood and PHun. Well, I’ve fallen down on the job. So, to spice things up and bring a little PH balance to this blog, I’m announcing a new ‘sharing my secrets’…
DetailsFirst decide on the purpose(s) of your blog. Anyone can have one, but without engaging content and calls to action it’s not going to take you where you want to go. And your purposes should be reader-centric. Purposes that don’t count: Everyone else has one. My boss/board member told me to do it. I like…
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What’s your content management strategy? It’s been said that those who fail to plan, plan to fail. A Blog Editorial Calendar is a simple organizational tool to assure success. Part content strategic plan and part publishing schedule, it’s the foundation of strategic blogging. So let’s take a lo at how to create order from chaos.…
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Now what? Blogs – and social media of all stripes – are not the end goal. They’re a lot of things. Fun… Annoying… Exciting… Time sucking… Sexy… Leveraging… Awareness creating… Teaching… Seducing… and let’s not forget –Bonding! As discussed in Part I and Part II , they can create relationships like nobody’s business if we…
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Are you leading engagement with your tribes? Lots of interesting Q & A during last week’s webinar about blogging our way to increased constituent engagement. Particularly around the relative merits of blogging vs. engaging on and other social media. Our constituents’ agenda is often a quest for meaningful social interaction; a tribal connection. At…
DetailsMothers know what they know and don’t … it’s as though their eyes were half shut to keep freely flowing regardless of insults and ego blows and I hate you and you’re not my boss and no I won’t and yes I will and promises unkept. Mothers know when they can and can’t……
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In the webinar I hosted earlier this week I was asked: “Why have a blog if we already have ? With limited staff resources and ability to actually spend time writing one of these, can’t I just have discussions on and generate excitement that way?” Well, sure. You can spend your time creating…
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