Please Stop the Madness in March (and any other time): Integrate Fundraising and Marketing

Shall we join forces? Fundraising is not basketball, but it’s madness not to play as a team. I’ve spen with three nonprofits in the past several months that, rather than joining forces, have decoupled their marketing and development departments. I surmise they do this because marketing doesn’t understand development. Or development doesn’t understand marketing.  Or…


Crystal Ball Time: 5 Top 2012 Nonprofit Marketing Trends

We’re seeing a lot of predictions for how fundraising and nonprofit marketing will play out in 2012.  They’re all interesting, and merit some consideration and reflection.  Today I’m engrossed by a recently released 2012 Nonprofit Communications Trends Report from Kivi LeRoux Miller. It’s worth downloading a copy, but here are some highlights with a few…


Out with the Old, In with the New: Avoiding Common Strategy Mistakes in 2012

It’s interesting how these Five Common Strategy Mistakes shared by the Harvard Business Review blog are as applicable to nonprofit as for profit businesses (albeit with slightly different twists). Many thanks to Joan Magretta , author of Understanding Michael Porter: The Essential Guide to Competition and Strategy, for alerting us to these common traps into…