Shall we join forces? Fundraising is not basketball, but it’s madness not to play as a team. I’ve spen with three nonprofits in the past several months that, rather than joining forces, have decoupled their marketing and development departments. I surmise they do this because marketing doesn’t understand development. Or development doesn’t understand marketing. Or…
DetailsWe’re six weeks into 2012, and our new year’s resolutions may be beginning to fade. For those on a June-July fiscal year, it’s planning time. What should we be thinking about when it comes to allocation of our energies and resources this year? First, let’s clear out some space. I’ve participated in many a planning…
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The current zeitgeist is one of information overload, as highlighted in a recent article, Content Rivers and Information Gluttony. The availability of information is not the problem, however. We’ve been in overload at least since 1970, as described by futurist Alvin Toffler . Our inability to limit our choices is what gets us into trouble. …
DetailsNetwork for Good has a great ebo out with 10 Resolutions to Make (and Keep!) for On Fundraising and Marketing Success in 2012. It’s worth downloading the whole thing, but I’d like to talk about the first resolution they highlight: Put fundraising first. Put. Fundraising. First. Give this a minute to sink in. . Of…
DetailsWe’re seeing a lot of predictions for how fundraising and nonprofit marketing will play out in 2012. They’re all interesting, and merit some consideration and reflection. Today I’m engrossed by a recently released 2012 Nonprofit Communications Trends Report from Kivi LeRoux Miller. It’s worth downloading a , but here are some highlights with a few…
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We’re in the era of ‘Big Data.’ The digital revolution has made it so there’s and information that can be acquired and stored. We’ve gotten really good at collecting data. It’s everywhere. But use of data is not. In fact, at the moment less than 0.5% of all data is ever analyzed and…
DetailsIt’s interesting how these Five Common Strategy Mistakes d by the Harvard Business Review blog are as applicable to nonprofit as for profit businesses (albeit with slightly different twists). Many thanks to Joan Magretta , author of Understanding Michael Porter: The Essential Guide to Competition and Strategy, for alerting us to these common traps into…
DetailsBeware of a half truth; it may be the wrong half. This has always been a favorite proverb of mine. And a recent blog post of Top 10 Business Trui by Scott Gillum, which I referenced yesterday, caused me to wonder how black and white (or possibly gray) these trui might be – particularly as…
DetailsI recently came across a real goody: A blog post by Scott Gillum, contributing author to the Forbes network, offering wisdom collected over 20 years of work with some of the best, and worst, companies in the world. He found certain consistent themes regardless of company, industry or geography. It got me thinking about how…
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We’ve all been struck by the lightening fast pace at which technology keeps changing. ’s evolution is the latest case in point. Brian Solis calls this “Digital Darwinism”, and his recent post on the subject is quite provocative. Sometimes it’s difficult to foresee the change is coming, let alone prepare to adapt to the change…
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