Sometimes when you move, alas, things go awry. It’s come to my attention that some of you did not receive ivery of my first 2013 post on the new (hopefully improved) Clairification website. I’ve fixed the problem, but here’s a link to what you missed: Do You Make These 5 Social Media Mistakes? And please…
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Check out this month’s nonprofit blog carnival. It’s all about how to build, maintain and evaluate a great nonprofit website. There’s a contribution from yours truly , as well as nine other posts to take your website to the next level. It’s still surprising that with all the great marketing advice available to nonprofits today,…
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Embrace the centrality of content marketing to your success; then simply tell stories. Stories draw us in. They make us want to be transported. That’s all there is to it. Duh! I don’t see a lot of articles I wish I’d written, but Why content marketing will make your small business sexy is one of…
DetailsWithout music, life would be a mistake. – Nietzsche Today I’m thinking about voices. And how we “give voice” to our feelings and values. And how we “voice our objections” and/or our support. And how, together, we can “make beautiful music.” And how, apart, we feel disconnected. When we’re separated from a d one,…
DetailsGOOD: I recently read an article about ‘accidental marketing’ describing serendipitous moments when we ‘sell’ our product/service without having really planned it. In this case, it was a nonprofit staff member (let’s call him Joe), who went out to pick up some donated furniture. Joe accidentally knocked on the wrong door. In explaining to the…
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For years nonprofits have worked from the “inside out” in terms of prioritizing constituencies to target. It was accepted wisdom that effective fundraising was an “inside out” proposition and that we should work our networks beginning with those with the greatest reasons to give (e.g., board members, clients, family and friends). As resources allowed, we’d then…
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Here comes this month’s *SMIT (Single Most Important Thing I have to tell you). After a month of discussing content marketing, and using a blog as the hub of your marcom strategy, this month I’m channeling a wonderful post from Marketing Profs about Six Content Marketing Opportunities You’re Missing. Thank you Daniel Kuperman! Confession: this…
DetailsFirst decide on the purpose(s) of your blog. Anyone can have one, but without engaging content and calls to action it’s not going to take you where you want to go. And your purposes should be reader-centric. Purposes that don’t count: Everyone else has one. My boss/board member told me to do it. I like…
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What’s your content management strategy? It’s been said that those who fail to plan, plan to fail. A Blog Editorial Calendar is a simple organizational tool to assure success. Part content strategic plan and part publishing schedule, it’s the foundation of strategic blogging. So let’s take a lo at how to create order from chaos.…
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Now what? Blogs – and social media of all stripes – are not the end goal. They’re a lot of things. Fun… Annoying… Exciting… Time sucking… Sexy… Leveraging… Awareness creating… Teaching… Seducing… and let’s not forget –Bonding! As discussed in Part I and Part II , they can create relationships like nobody’s business if we…
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