Category Archives: Content Marketing

The Keys to Nonprofit Blogging that Drives Engagement

I’m a huge blog booster for nonprofits.  So much so that tomorrow I’m offering a free webinar on the topic with the folks at Good Done Great.  I’ll also be posting a series of articles on this topic in the coming week.  If you don’t have a blog yet, you should get one. Pronto! Yup, I think they’re that important.

Here is an overview of what I’ll be covering in tomorrow’s webinar, plus I’ll have a special bonus offer for webinar participants. If you can’t make it, you’ll find a few actionable tips in this article. Plus you’ll find more actionable tips all week.  I truly want you to do this, and I don’t want it to kill you. So I’m going to give you some easy steps you can take to make your blog (1) doable, and (2) a super investment of your time and resources. I’m betting that pretty soon you’ll wonder what you ever did without it!

Blog Carnival: How to Build, Maintain and Evaluate a Great Website

Check out this month’s nonprofit blog carnival. It’s all about how to build, maintain and evaluate a great nonprofit website.  There’s a contribution from yours truly , as well as nine other posts to take your website to the next level. It’s still surprising that with all the great marketing advice available to nonprofits today,…

The Easy Way to Solve Your Content Marketing Challenges

Embrace the centrality of content marketing to your success; then simply tell stories. Stories draw us in.  They make us want to be transported. That’s all there is to it.  Duh! I don’t see a lot of articles I wish I’d written, but Why content marketing will make your small business sexy is one of…

5 Reasons Why Nonprofit Marketing Must Change from Inside/Out to Outside/In

For years nonprofits have worked from the “inside out” in terms of prioritizing constituencies to target. It was accepted wisdom that effective fundraising was an “inside out” proposition and that we should work our networks beginning with those with the greatest reasons to give (e.g., board members, clients, family and friends). As resources allowed, we’d then…

Purely Practical SMIT for May:Content Opportunities Hiding in Plain Sight

Here comes this month’s *SMIT (Single Most Important Thing I have to tell you).  After a month of discussing content marketing, and using a blog as the hub of your marcom strategy, this month I’m channeling a wonderful post from Marketing Profs about Six Content Marketing Opportunities You’re Missing.  Thank you Daniel Kuperman! Confession: this…

How to Build an Editorial Calendar for Blog Content Marketing and Why You’ll be Glad You Did

What’s your content management strategy? It’s been said that those who fail to plan, plan to fail. A Blog Editorial Calendar is a simple organizational tool to assure success. Part content strategic plan and part publishing schedule, it’s the foundation of strategic blogging. So let’s take a lo at how to create order from chaos.…