Did you ever wonder if there is a foolproof way to communicate with donors? Actually, there is! And it’s not about process. It’s about another ‘p’ word. Can you guess? I’ll give you a hint. It relates to the secret business your nonprofit is in. You may think you’re in (arts, healthcare, human services, environment,…
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If you feel too busy to contemplate adding one more task to your plate right now, you’re not alone. A pandemic is no vacation!
Not to worry. I’m here to help.
But first, in case you haven’t yet heard, the folks at GivingTuesday.org are organizing an emergency response to the unprecedented need caused by COVID-19. I believe it began as more a rallying cry than a fundraising call to action, as you can see from the GivingTuesdayNow landing page and press release with suggestions you can share with your constituents, as appropriate (e.g., (1) Support healthcare workers by donating supplies, advocating for them, and staying home; (2) Combat loneliness by reaching out to a neighbor, relative, seniors or, veterans, and (3) Join a local mutual aid network and come together to help neighbors in need).
Lately, you may have seen a rash of articles and webinars designed to help you launch a #GivingTuesdayNow campaign. I shared some of these in last week’s Clairity Click-it, so if you want to turn this into ‘#GivingTuesday in May’ (the next ‘regular’ GivingTuesday is December 1, 2020), don’t let me stop you. It may work.
However… I’ve got another idea for you. Because a single day of fundraising during a period where crisis (flashing lights!) is permeating people’s every thought doesn’t make a whole lot of sense. I hope, if your organization and/or those who depend on you are at risk, you’re asking for urgent support on more or less a weekly basis. So please don’t interpret this article as a caution against asking for money right now. I absolutely want you to ask!
Just not necessarily on May 5th.
Of course, I’ve never been a fan of using the ‘Hallmark’ opportunity as an impetus for fundraising. It’s a bit generic, and everyone and their dog is fundraising on this day. If you want to stand out, I’d advise doing something different.
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I’ve already written encouraging you to ask supporters for help. Right NOW. This is a time people are actively looking for ways to make a difference. IMHO it’s almost criminal not to offer would-be philanthropists an opportunity to be a hero. And your mission doesn’t have to be engaged in what’s commonly considered a ‘frontline response’ or ‘essential.’ In other words, you don’t have to be directly engaged in COVID-19 prevention, mitigation or treatment.
Your mission matters! It mattered yesterday, right? That hasn’t changed. People still want to save the environment… rescue puppies… increase child literacy… listen to music… preserve architecture… help kids go to college.
Don’t go dark on folks when they most need to hear from you. Whatever your cause, your constituents deserve to hear from you about how this pandemic is affecting you and all those who rely on you. If you really don’t need donor support right now (perhaps thanks to a large endowment or huge ‘rainy day’ reserve), then… fine. Don’t send a fundraising appeal. I’m guessing, however, for most of you reading this article YOU DO NEED CONTRIBUTIONS to keep you afloat.
Since you need income now, your best communication bet for other than major donors is online. [With major donors you can set up a virtual visit or simply pick up the phone and talk to them.] For everyone else, digital is your best bet. Snail mail is too slow for crisis fundraising, plus some folks won’t have stamps at home or won’t want to go out to the mailbox right now. So… let’s take a look at how to put together a successful online crisis appeal.
UPDATE: My friend, direct mail guru Eric Waasdorp, tells me she’s actually been having good success with snail mail these days. Print shops and mail houses are apparently considered ‘essential businesses’ and are able to get you on their schedule faster than usual. Plus the post office can use the business. I stand corrected! Just remember there will still be folks out of stamps, so be sure to include your website donation page link in case they want to give online.]
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Now more than ever you must, must, must invest in your fundraising efforts.
Rather than spending time worrying – panicking? – why not turn your mind towards positive things? Like creative ways to invite others to help keep your mission afloat?
In my post earlier this week, I shared some ingenious ideas implemented by other nonprofits — all so you can resourcefully borrow their ideas. I will keep sharing, because that’s how we learn. And… that’s what Clairification School is for, right? [If you’re not yet enrolled, there’s no better time than the present!]
It’s a blank slate now when it comes to fundraising. Yes, use tried-and-true principles of donor-centered fundraising. But don’t be tone deaf to the unprecedented times we are in.
Coronavirus is all folks are thinking about right now. Even while they try not to think about it.
Stay relevant, or prepare to be ignored.
You can help people!
Here’s the deal.
I’ve never in my lifetime heard so many people asking: “what can I do to be of service?”
Living in a pandemic sucks, but you’d be remiss if you didn’t avail yourself of this opportunity to (1) keep your mission, and those who rely on you, afloat, and (2) help would-be helpers feel helpful!
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It’s not too late to use these tips to help with your year-end fundraising.
This new “Do’s vs. Don’ts” feature is popular, so I thought I’d share another one that seems like a good ‘teaching opportunity.’ It’s a twofer, as I’ll discuss both the appeal and the donation landing page to which it takes folks — should they be inspired to click through.
Please note: Sometimes I can’t omit the name of the charity in the examples I use. Please know I’m coming from a place of love, and don’t mean to shame anyone. As with almost anything you can think of, there’s good AND bad in the examples I share. We learn both from mistakes and stellar efforts. Our own, and others. Kudos to all who put things out there and make an effort. The only way you learn is by trying. Believe me, I’ve sent out some real clunkers in my time as a development director! If I ever use you as an example, and you disagree or want to clarify, feel free to contact me directly.
Okay. Let’s move on.
We’re going to evaluate every element methodically.
I’ll ask you some questions.
First, I’d like you to think about your answers and jot them down.
Second, I’ll tell you what I think.
Let’s begin!
With the year-end quickly approaching, now is the time to plan ahead to take full advantage of the last couple weeks of December. Why? This is your last opportunity to make one final push to hit your annual fundraising goals! And, guess what? People are super receptive at this time of year. If you’re mostly…
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For fundraisers, December is a marathon of appeals, posts, thank-yous, events, and all the other tasks associated with the busiest month of the fundraising year. For donors, it’s equally chaotic. Family, friends, work, holiday planning, and parties crowd their schedules. Advertisements clog up their email inboxes and news feeds. They receive multiple appeals from multiple nonprofits looking to capitalize on holiday generosity.
What can you do to stand out from the crowd?
Well, we have a few suggestions, and all of them boil down to one thing:
Make your donors feel amazing about supporting you!
Here’s how — with some specific suggestions.
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BOO!
Halloween is creeping up on us, so I’ve got some really scary stuff for you!
Don’t get too spooked. There are also a few treats.
In fact, you’ll get eight delicious goodies — in the form of “to-do’s.”
But first… the bad news.
No bones about it, you’re frightening folks away if you’re committing any of these 8 boo-boo’s!
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Who doesn’t love a holiday?
The very word conjures up notions of celebration, warmth and love.
If you’re a donor-centered fundraising practitioner, you’d be a fool not to take advantage.
Why not tap into pre-existing positive vibes to increase the chances your appeal will be warmly received?
After all, if you can channel something positive that’s more or less universally felt, this gives you a leg up.
It puts your donors in a giving mood using familiar symbols and traditions.
Except when it doesn’t.
When planning a charity auction, there are several moving parts to keep track of: your venue, item procurement, guest registration, guest management, and more. Whether you’re running a silent auction or a live event, these moving parts are important and need to be carefully monitored.
So, how can you best oversee the planning process and the event itself?
Mobile bidding and auction software has grown in popularity among charity auction events. With this software, you can streamline your event planning process from start to finish and make it easier for people to bid. But before we dive into the specifics, let’s define mobile bidding.
Mobile bidding is a paperless bidding method that allows guests to place bids straight from their phones. The software simplifies all aspects of your live and silent auctions, your event planning and management, ticketing, and other needs. It can add engagement to the event as well.
There are many ways mobile bidding can help boost your revenue and streamline everything at your charity auction. In this article, we’ll focus on the following areas where that can happen:
Are you ready to take a closer look at the ways mobile bidding can help you reach your fundraising goals? Let’s get started!
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