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Clairity Click-it: How Philanthropy is Changing; Giving Tuesday; Content Marketing; Retention; Color Psychology; Thank You

Changes in Philanthropy Click-It: On Nonprofit Fundraising, Physics and Utopia. Heidi Hancock of Mosaic muses on the nature of nonprofit growth, and why it’s probably not realistic to think you can raise an endowment that will set your nonprofit up for life. Giving Tuesday Click-It: Expert Advice on Taking Advantage of #GivingTuesday comes from the…

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Clairity Click-it: How Philanthropy is Changing; Social Media Measurement; Twitter for Nonprofits; Recurring Gifts; Lapsed Donors; Thank You

Here’s this week’s Clairity Click-it, leading off with a provocative piece about the state of the charitable sector and roaming through a mix of interesting and useful nonprofit marketing and fundraising tips — all designed to help you be the best you can be. Enjoy!

Changes in Philanthropy

Click-It: Philanthropy Reconsidered: The Paradigm Shift is a fascinating, thought-provoking article

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Clairity Click-it: Leadership, Text Donations, Mobile Optimization, Saying Thank You

Here are some important links for you as we head into prime fundraising season. Some will make you think. Others are hands-on and practical. Enjoy!

Leadership

Click-It: To Be a True Leader, Start by Listening. Check out this podcast where Allison Fine interviews Annie Murphy Paul, author of the upcoming Brilliant: The New Science of Smart, about the concept of “cognitive humility”—recognizing what you don’t know and having an eagerness to learn. Do you fear to let others know when you don’t know something? Learn how to embrace admitting this as a strength.

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Clairity Click-it: Invest in Fundraising; Social Media Measurement; Donor Retention; Annual Fund; Major Gifts

Invest in Fundraising

This end of July (can you believe it?) Clairity Click-it brings a lot of great tips about how to plan ahead to take your fundraising to new heights next year. We start with resources, move on to thinking about measuring success, and then end with three core programs every development program should have in place: Donor Retention, Annual Fund and Major Gifts. You’ve got just about a month to get your ducks in order before prime fundraising season begins. To your success!

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4th of July Clairity Click-it: Be a Show Off! Get Attention with Instagram, Pinterest, Visual Storytelling, Content

This is your 4th of July Clairity Click-it (Independence Day for all my U.S.-based friends) – an array of hand picked articles to help you set off some fireworks for your organization and your donors. Seriously… are you putting on a captivating show for folks, or does your marketing send folks off to slumber land? Here are some tips to help you wake folks up.

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