- Adding another feature is cheap compared to the benefits it offers to new users or existing ones.
- Once a feature is added, it is almost never removed.
- When enough features are added, the system breaks down and fails.
This isn’t just software. It’s the menu at the diner. It’s the buttons on the dashboard of a car. It’s the variety of choices parents are offered of which dates summer camp starts or ends. Anything where a lot of hard work can be slightly improved simply by adding an innocuous option.
Add one point, Yahoo had 183 links on their home page. Google, which had two, ultimately grabbed all of their search traffic. The app on my phone can now open the trunk of my car if I press enough buttons.
Features are useful (that’s why we call them features). And yes, serving the underserved and the unseen is important. But creep cannot continue forever. At some point, there’s system bankruptcy and the cycle begins again.
While we might not easily say no to a new feature, we can be smart and proactive when it comes time to clear the slate and start over.
— Seth Godin
Here are some free resources, curated from across the web. Per Seth Godin, you don’t want to try everything at once, but some features will make your job easier, more fulfilling and more successful. In other words, don’t overly crowd your donation page or offer a reply form with too many choices. Do adopt useful features that make giving, and asking, easy.
As always, a big thank you to my Clairity Click-it sponsor, Bloomerang, for making it possible for me to spend the time hunting and gathering.
It is my sincere pleasure and honor to help you find the ideas, strategies, templates and tools you need to make our world a better place.
Thank you for doing your vital work, and helping make our world a better place,
P.S. Your support via enrollment in ‘Clairification School’ means a lot, and I am deeply appreciative. It is my honor to deliver original articles direct to your in-box every week, give you access to all my webinars, and offer up exclusive monthly tips, bonuses and more!