As year-end fundraising approaches, just doing it the way you’ve always done it – or imitating the way others do it – may not be enough to set you apart from the crowd. So… our theme this week is to think outside the box – just a little. Teach yourself a few new tricks, and get outside — literally! — to invigorate your fundraising. So… let’s start with a post of almost the same name!Details
Clairity Click-it: Planned Giving, Twitter for Nonprofits, Visual Trend, Google Glass, Thanking Year-end Donors
Just a few links this week, since I know you’re winding down after Halloween revelries and may be in a sugar-induced coma. Grab a cup of coffee and check these out. They’ll get November off to a good start!
Click-It: Year-End Planned Giving Ideas to Include in Tips to Donors. Today is Dia de los Muertos — a time for honoring departed souls. What better day toDetails
This week’s links include some thought-provoking stuff. And a reminder of what you need to do to prepare for Halloween!
This week’s links, some free stuff, plus last chance for two great learning opportunities that will help you right now.. Check ‘em out!Details
Clairity Click-it: Events; Mobile; Social Media vs. Social Business; Acknowledgment Plan; Email Appeals; Corporate Sponsors
This week’s links are a real potpourri of pretty darn interesting stuff. Check ‘em out!
Click-It: The Secret of the Five Top. Simply brilliant advice from Seth Godin. I dare you to try it at your next fundraising event. And if you’ve done it, let us all know how it worked!
Click-It: Top 5 Reasons to Use Mobile. This post has all the data you need toDetails
Future of Fundraising Clairity Click-it: Social; Mobile; Listening; Autoresponders; Nonprofit Websites; WIIFM Sponsorships
Wondering about the future of fundraising? Check out this week’s links!
Social and Mobile
Click-It: Nine reasons why social and mobile are the future of fundraising. I bring this to you because there’s been debate going on, instigated by our provocative friends at The Agitator. Tom Belford wrote a post — Crafting vs. Producing… Writing Songs vs. Jingles — somewhat dissing email appeals in favor of traditional mail appeals. Why? Supposedly a more rewarding, bonding emotional experience to ‘open’ rather than ‘click.’ I don’t buy it. I’ve seen plenty of moving email appeals. They’ve inspired me to give; I’ve seen others inspired to give. Sure there are too many that are dry as dust. But there are dull, flat snail mail appeals as well. Good email appeals work. Heck, there’s no one right channel for all people anymore. Far from it.
As fundraising professionals it’s up to usDetails
Weekly Clairity Click-it: Year-End Planning; Online Donations; Storytelling; Social Media; Sample Fundraising Letters
Planning your year-end fundraising? Check out this week’s links!
Click-It: 5 Things to do now for year-end fundraising success. From Network for Good comes this checklist of all the stuff you should be thinking about. Now! Here’s my favorite: Now is the time to put yourself in your donor’s shoes and thoroughly test your donation process, website, emails, and any other donor-facing elements. Identify any pain points and fix them now while you have some time. None of the above steps will matter if your supporters get hung up on your donation page, are stymied by your website, or can’t reach a real person when they attempt to contact you.
Weekly Clairity Click-it: Corporate Partnerships, Street Fundraising, Fall Fundraising, Online/Young Donors, Major Gifts, Email Fundraising
Such great links this week. Let’s get started!
Click-It: Safeway Foundation: 6 Tips on How to “Partner” with a Corporation Thanks to the folks at Third Sector and guest blogger Christy Duncan Anderson, E.D. of The Safeway Foundation for this great insider perspective on the sometimes mysterious business of securing business sponsors.Details
Weekly Clairity Click-it: Giving Trends, Cause Marketing, Email Marketing, Data Conversion, Donor Retention
Free Webinar alert below… Now, on to this week’s great links…
Click-it: ‘Strategic Philanthropy’ Shifts Too Much Power to Donors. This is a provocative Chronicle of Philanthropy article about the way foundations give today. Did you know that 60% of them don’t accept unsolicited proposals? The trend is towards a Madisonian approach where foundations determine which issues are meritorious vs. a more Jeffersonian approach in which nonprofits, community groups and their constituents determine where resources are most needed. On which side of the debate do you fall?
Click-it: How America Gives. This is a super-awesome interactive guideDetails
Labor Day Week-end Clairity Click-it: Planning/Calendaring, Development Director Mistakes, Time Management, Writing, Psychology, Gratitude
First, some words:
- Time to say thank you for your labors. And thank you for reading Clairification. Your work inspires me and truly creates a more caring community and better, more humane world. Your readership makes my days, months and year. Truly, I appreciate you. Please… rest, reflect and recharge this week-end. You deserve it!
- Last chance to get your highest ROI fundraising management tool (see below). Yes, I’m charging a bit. But not too much (especially given the fact my prodigal son has returned and is eating me out of house and home!), and way less than what you’ll get out of it. I promise. Guaranteed.
Now… on to this week’s great links…Details