Nonprofit Donor Retention vs. Acquisition: Survey Results

Wondering whether your colleagues at other nonprofits are prioritizing the same strategies as you are?

And if not, which one of you is headed down the right track?

And if you’re headed in a direction you know is wrong (or at least you have a hunch it’s not optimal), what holds you back from changing direction?

Sometimes we don’t take the time we should to pause, reflect and ponder.

And this can get us into a deep hole we didn’t even realize we started digging!

So, recently I asked the Clairification community:

What do you spend more time on? Asking or thanking?

I promised I would share the results, so here they are.

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The Beautiful Experience

Nonprofit Thank You’s: What are You Doing to Stand Out?

What do you spend more time on? Asking or thanking?

I’d appreciate it if you’d take this quick 3-question survey and let me know. I’m taking the pulse of the community, and I will report back to you.

Go ahead. Take the quick quiz now.  Then come back and read the rest of this article.

I’m guessing you picked “asking.” That’s what the lion’s share of nonprofits do (I think – but tell me your truth in the survey).  If you did pick “asking,” it’s a BIG mistake.

Don’t get me wrong.  I’m not here to shame or blame you. Of course you have to ask.  The number one reason people don’t give is they aren’t asked.

But… research shows most asks are being squandered.

Because most nonprofits have their priorities backwards.

If this is you, it may be time for a make-over.

First, ask yourself this important question:

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Clairity Click-it: Nonprofit Ticket to Links, Free Resources

Clairity Click-it LogoHere’s my newest collection of articles, webinars, templates, reports and guides – all free – that I’ve recently encountered in my readings across the web. They’re my gift to you, and I hope you enjoy them as much as I enjoy finding them for you.

My motto is: “If I know it, I want you to know it!

I also author offer plenty of original content all year round. Why? Because I’ve got a LOT to share with you based on my 35 years’ experience – 30 of them in the trenches – plus all the new things I learn every day in my practice.

If you find value in Clairification, please sign up now for all the benefits ‘Clairification School’ has to offer.

Your support makes it possible and, truly, means a lot.

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P.S.  If you enroll before the end of September, you’ll get a special bonus!  It’s a surprise, but I promise it’s a good one. Please email me at claire@clairification.com if you have any questions, or if you really need to know what the bonus is before you sign up.

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Clairity Click-it: Nonprofit Ticket to Links, Free Resources

Clairity Clickit - Your Pathway to Passionate PhilanthropyHere’s some end-of-summer reading to get you ready for the busy fall season. My newest collection of articles, webinars, templates. reports and guides – all free – that I’ve encountered in my readings across the web. They’re my gift to you, and I hope you enjoy them as much as I enjoy finding them for you.

I also author offer plenty of original content all year round. I’ve got a LOT to share with you based on my 35 years’ experience – 30 of them in the trenches – plus all the new things I learn every day in my practice.

My motto is: “If I know it, I want you to know it!

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Clairity Click-it Logo

Clairity Click-it: Nonprofit Ticket to Links, Free Resources

Clairity Click-it LogoMy motto is: “If I know it, I want you to know it!”  So twice a month I collect and curate articles, whitepapers, webinars, templates and guides – all free – that I encounter in my readings across the web. They’re my gift to you, and I hope you enjoy them as much as I enjoy finding them for you.

My motto also leads me to offer plenty of original content via my virtual year-round ‘Clairification School’ — because I’ve got a LOT more to share with you based on my 35 years’ experience – 30 of them in the trenches – plus all the new things I learn every day in my practice.

If you find value in Clairification, please sign up now for all the benefits ‘Clairification School’ has to offer. It’s as free of a ‘public school’ as I can make it, while covering expenses.

Your support makes it possible and, truly, means a lot.

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P.S.  I’m also available for one-on-one coaching, and offer up to four deeply discounted hours to members of the Clairification community. Please email me at claire@clairification.com if you have any questions.

P.S.  I’m excited to mention that Clairification has been selected as one of the “Top 75 Fundraising Websites” on the planet! Aw, shucks. It’s only because you read it. So… thanks!

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