This week it’s about the three things that will boost your year-end giving: (1) social media done well will drive awareness of your cause and the current opportunity to make an impact; (2) creative, compelling content presented in the form of a story will trigger emotions that inspire philanthropy, and (3) your user-friendly, up-to-date website will make it easy for would-be donors to connect with you, donate and then continue to stay connected – and feel good about it – over time. This week’s links will give you food for thought – plus actionable tips.Details
This week it’s all about gratitude. It’s that thanksgiving time of year when we give gratitude for our blessings and think about those who have not been as fortunately blessed. The greatest blessing for nonprofits is the donors who make it possible to fulfill our missions and strive towards our visions. Let’s channel an attitude of gratitude this month and give meaningful thanks to those upon whose generosity we rely. This week’s links will give you food for thought – plus actionable tips.Details
Because people are SO busy at this time of year, and SO bombarded with messages, you’ve got to focus… stand out… target the right audiences in the right places… and invest the resources to do it right. This week’s links will give you some fuel for your marketing and fundraising engine, for year-end and beyond!Details
Are you muddling along because you don’t have the resources you need to invigorate your fundraising? Are you working hard, but maybe not so smart? Are you making the most of opportunities to steward donors so they’ll repeat their gifts? And what about your donor thank you’s – are they good enough to get you a second gift? Take a look at this week’s links if you could use help in any of these areas.Details
As year-end fundraising approaches, just doing it the way you’ve always done it – or imitating the way others do it – may not be enough to set you apart from the crowd. So… our theme this week is to think outside the box – just a little. Teach yourself a few new tricks, and get outside — literally! — to invigorate your fundraising. So… let’s start with a post of almost the same name!Details
Clairity Click-it: Planned Giving, Twitter for Nonprofits, Visual Trend, Google Glass, Thanking Year-end Donors
Just a few links this week, since I know you’re winding down after Halloween revelries and may be in a sugar-induced coma. Grab a cup of coffee and check these out. They’ll get November off to a good start!
Click-It: Year-End Planned Giving Ideas to Include in Tips to Donors. Today is Dia de los Muertos — a time for honoring departed souls. What better day toDetails
This week’s links include some thought-provoking stuff. And a reminder of what you need to do to prepare for Halloween!
This week’s links, some free stuff, plus last chance for two great learning opportunities that will help you right now.. Check ‘em out!Details
Clairity Click-it: Events; Mobile; Social Media vs. Social Business; Acknowledgment Plan; Email Appeals; Corporate Sponsors
This week’s links are a real potpourri of pretty darn interesting stuff. Check ‘em out!
Click-It: The Secret of the Five Top. Simply brilliant advice from Seth Godin. I dare you to try it at your next fundraising event. And if you’ve done it, let us all know how it worked!
Click-It: Top 5 Reasons to Use Mobile. This post has all the data you need toDetails
Future of Fundraising Clairity Click-it: Social; Mobile; Listening; Autoresponders; Nonprofit Websites; WIIFM Sponsorships
Wondering about the future of fundraising? Check out this week’s links!
Social and Mobile
Click-It: Nine reasons why social and mobile are the future of fundraising. I bring this to you because there’s been debate going on, instigated by our provocative friends at The Agitator. Tom Belford wrote a post — Crafting vs. Producing… Writing Songs vs. Jingles — somewhat dissing email appeals in favor of traditional mail appeals. Why? Supposedly a more rewarding, bonding emotional experience to ‘open’ rather than ‘click.’ I don’t buy it. I’ve seen plenty of moving email appeals. They’ve inspired me to give; I’ve seen others inspired to give. Sure there are too many that are dry as dust. But there are dull, flat snail mail appeals as well. Good email appeals work. Heck, there’s no one right channel for all people anymore. Far from it.
As fundraising professionals it’s up to usDetails