The leap
Marketing Philanthropy facilitation makes change happen. And for humans, the change is rarely linear. There’s a moment before and a moment after the decision is made. Some people find the moment thrilling, others are unnerved by it.
When a salesperson philanthropy facilitator fails to open the door for the leap, the customer donor is ill-served. The status quo is powerful and left to our own devices, many of us would fail to go where we hope to.
On the other hand, when the marketing and sales folks philanthropy facilitators push too hard, trust is broken. People end up being manipulated into actions that they’d rather not have taken, and relationships fall apart.
Forward motion happens when individuals and organizations decide to adopt a posture of possibility. And that’s enabled by marketers philanthropy facilitators ready to help them embrace that possibility.
— Seth Godin
I’ve edited Seth Godin’s words of wisdom to adapt them to the work of the social benefit sector. Yes, we are marketers. Yes, we are fundraisers. Yet, essentially, we are those things in service of philanthropy facilitation. And I see my job as helping you embrace your role as a “philanthropy facilitator” — someone who helps others find their way towards enacting “love of humanity.”
There are plenty of resources here for you to use to help you rethink the way you do things. Rather than saying “yes” and never getting around to it (which makes you feel bad), take some time to sort out the wheat from the chaff. If you feel inspired to do something, learn to do it the right way. You don’t need to re-invent the wheel! You do need to stay tuned… pay attention… commit to learning… and evolve to working smart, not just hard.
This newsletter is designed to help you. I give you a taste of what’s working/not working for businesses and causes of all stripes. Sometimes it’s tactical advice. Sometimes it’s theory and science underlying the tactics. And sometimes it’s about adjusting approaches to the work in ways that can make a significant difference.
It is my sincere pleasure and honor to help you find the ideas, strategies, templates and tools you need to make our world a better place. Thanks again to my Clairity Click-it sponsor, Bloomerang, who have stood with me and you throughout these rapidly changing times.
Thank you for doing such vital work,
Claire
claire@clairification.com
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