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Clairity Click-it: Invest in Fundraising, Fundraise, Thank and Steward

Are you muddling along because you don’t have the resources you need  to invigorate your fundraising? Are you working hard, but maybe not so smart?  Are you making the most of opportunities to steward donors so they’ll repeat their gifts?  And what about your donor thank you’s – are they good enough to get you a second gift?  Take a look at this week’s links if you could use help in any of these areas.

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Clairity Click-it: Tweak Your System to Improve Year-End Fundraising

As year-end fundraising approaches, just doing it the way you’ve always done it – or imitating the way others do it – may not be enough to set you apart from the crowd.  So… our theme this week is to think outside the box – just a little. Teach yourself a few new tricks, and get outside — literally! —  to invigorate your fundraising.  So… let’s start with a post of almost the same name!

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Clairity Click-it: Planned Giving, Twitter for Nonprofits, Visual Trend, Google Glass, Thanking Year-end Donors

Just a few links this week, since I know you’re winding down after Halloween revelries and may be in a sugar-induced coma.  Grab a cup of coffee and check these out. They’ll get November off to a good start!

Planned Giving

Click-It: Year-End Planned Giving Ideas to Include in Tips to Donors. Today is Dia de los Muertos  — a time for honoring departed souls. What better day to

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Clairity Click-it: Events; Mobile; Social Media vs. Social Business; Acknowledgment Plan; Email Appeals; Corporate Sponsors

This week’s links are a real potpourri of pretty darn interesting stuff. Check ‘em out!

Events

Click-It: The Secret of the Five Top. Simply brilliant advice from Seth Godin.  I dare you to try it at your next fundraising event. And if you’ve done it, let us all know how it worked!

Mobile

Click-It: Top 5 Reasons to Use Mobile. This post has all the data you need to

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Future of Fundraising Clairity Click-it: Social; Mobile; Listening; Autoresponders; Nonprofit Websites; WIIFM Sponsorships

Wondering about the future of fundraising? Check out this week’s links!

Social and Mobile

Click-It: Nine reasons why social and mobile are the future of fundraising. I bring this to you because there’s been debate going on, instigated by our provocative friends at The Agitator.  Tom Belford wrote a post — Crafting vs. Producing… Writing Songs vs. Jingles — somewhat dissing email appeals in favor of traditional mail appeals. Why? Supposedly a more rewarding, bonding emotional experience to ‘open’ rather than ‘click.’ I don’t buy it.  I’ve seen plenty of moving email appeals. They’ve inspired me to give; I’ve seen others inspired to give. Sure there are too many that are dry as dust. But there are dull, flat snail mail appeals as well. Good email appeals work. Heck, there’s no one right channel for all people anymore. Far from it.

As fundraising professionals it’s up to us

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Weekly Clairity Click-it: Year-End Planning; Online Donations; Storytelling; Social Media; Sample Fundraising Letters

Planning your year-end fundraising? Check out this week’s links!

Year-end Planning

Click-It: 5 Things to do now for year-end fundraising success. From Network for Good  comes this checklist of all the stuff you should be thinking about. Now! Here’s my favorite: Now is the time to put yourself in your donor’s shoes and thoroughly test your donation process, website, emails, and any other donor-facing elements. Identify any pain points and fix them now while you have some time. None of the above steps will matter if your supporters get hung up on your donation page, are stymied by your website, or can’t reach a real person when they attempt to contact you.

Online Donations

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Weekly Clairity Click-it: Corporate Partnerships, Street Fundraising, Fall Fundraising, Online/Young Donors, Major Gifts, Email Fundraising

Such great links this week. Let’s get started!

Corporate Partnerships

Click-It: Safeway Foundation: 6 Tips on How to “Partner” with a Corporation Thanks to the folks at Third Sector and guest blogger Christy Duncan Anderson, E.D. of The Safeway Foundation for this great insider perspective on the sometimes mysterious business of securing business sponsors.

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