Archives:

Clairity Click-it: Build Relationships; Online Content; Social Media

This week is all about building relationships using online media – with tips from some of my favorite nonprofit and for profit fundraising, marketing and social media gurus.

With donor retention rates hovering around 30 – 40% — yes, that means you’re LOSING 7 out of 10 new donors and 6 out of 10 repeat donors – it’s more important than ever to use every tool at your disposal to truly engage with your constituents.  The majority of them are online, either a lot or a little.  So read these articles and put your best foot forward!

Clairity Click-it: Email Marketing, Social Media, Blogging, Multichannel Donor Acquisition

Here are some gems – practical to thought proving — from some of my favorite nonprofit fundraising and marketing gurus. I leave them to you to enjoy! Marketing Click-it: Are You Making These 3 Mistakes in Your Marketing? Are you trying to build your e list or supporter base? Betsy Baker suggests three…

Spring Clairity Click-it: Email Marketing, Donor Newsletters, Small Gifts Matter, Donor Stewardship

Yes, it turned to spring at 12:57 p.m. early this morning. It’s a good time to do a little spring cleaning. Clear out the mistakes and the old stuff that’s no longer working for you. Keep the basics.  Freshen up with some new stuff, or just tweak things a little. This week’s links for nonprofit fundraisers and marketers includes some of all of this.   Happy spring!

Clairity Click-it: Mobile, Newsletters, Volunteer Recruiting, Writing, Engaging Board, Stories

I this week’s links because they’re both thought-proving and actionable. Pick one that speaks to you, and consider doing something different. Heck, the only way we grow is through experimenting. Take chances! Make mistakes! Mobile  Click-it: Mobile for Good: A How-To Fundraising Guide for Nonprofits by Heather Mansfield at Nonprofit Tech for Good is…

Clairity Click-it: Sharing, Pinterest, G+, Databases, Content Marketing, Emotion

I love this week’s links because they’re both thought-provoking and actionable. Pick one that speaks to you, and consider doing something different. Heck, the only way we grow is through experimenting. Take chances! Make mistakes!

Clairity Click-it: Finding Donors, Power of Parody, Gratitude, Leadership, Content Marketing

Mixed bag today. From funny and unusual to serious and thought-proving. You’ll definitely find something of interest here. Take a lo! Finding Donors Click-It: Low Hanging Fruit. This cartoon from Hugh MacLeod at Gaping Void made me wonder. How might this apply to your donor cultivation strategy? Maybe the reason you’re not finding donors…

Clairity Click-it: Role of E.D., Opinion vs. Knowledge, Email Fundraising, Content Marketing, Blogs

An eclectic mix of interesting links today. What do you think? Plus… please scroll to the bottom and think about blogging as part of your fundraising mix. Seriously. I mean it. It will simplify your life. It’s a tool you’ll wonder how you lived without!

Clairity Click-it: Donor Love is in the Air!

Love Your Donors

Some special valentines today for you, and for your donors. Got that loving feeling? Don’t keep it to yourself. Share.

Clairity Click-it: Playing to Strengths, Why Crowd Funding Works, Social vs. Media, Perfection

Outside the box gems today. Thought-provoking stuff to get your juices flowing and help you work smarter.  This is the year to get off the treadmill and try something new!

Clairity Click-it: Elevator Pitch, Donation Page, Customer Service, Donor Retention

Here are some great links from around the nonprofit web. Plenty of food for thought, useful tips and some ‘to do’s’ to try out. Happy end of January (how did that happen?) To your success!