Clairity Click-it: MAY Nonprofit Links + Free Resources Be Yours
It’s not always easy to find all the good stuff across the web. That’s why I do the work for you! Thanks again to my Clairity Click-it sponsor, Bloomerang, for making it possible for me to spend the time hunting and gathering. You’ll find this is another robust issue.
Find a topic that interests you, and… click away! Whatever type of learner you are, there’s something here for you. Tactical advice. Theory and science. New approaches. Stuff to read. Stuff to listen to. Stuff to watch.
Per usual, I’d love to also share a bit of inspiration from the inimitable Seth Godin:
“It’s easy to get focused on the public-facing mouth of the funnel.
More followers.
More impressions.
More buzz, hype, promotion. Get the word out.
Just about all the time people who call themselves “marketers” spend is on this. Don’t worry about what happens later, just pour more attention into the top.
But the math is simple:
Most of the people at the top leave long before they engage, buy or spread the word.
Which means that doubling your conversion is exactly the same as doubling the number of people who are aware of you.
It means that by the time you get to 20 people (out of 1,000) who are ready to become committed fans, each of these people is worth fifty times as much effort as you’d put into getting one new stranger to be aware of what you do.
Don’t send a poorly-written mail merge to your best prospects. Send them a handwritten note.
It’s not the bottom of the funnel. It’s the foundation for your future.”
Are you spending your time wisely? Think about it. If you happen to be an enrolled ‘Clairification School’ student, this month’s Bonus Tip is largely about prioritization and time management. So don’t forget to go to your dashboard and check it out.
To everyone, it is my sincere pleasure and honor to help you find the ideas, strategies, templates and tools you need to make our world a better place.
Thank you for doing such vital and compassionate work, and giving to others on a regular basis,
Claire
P.S. Want to resolve to be an active learner next year? I am deeply appreciative to all who enroll in Clairification School. This is what enables me to deliver original articles direct to your in-box every week, give you access to all my webinars, and offer up exclusive monthly tips, bonuses and more!